Latest Stories

• DanAds: A Decade of Breakthroughs in Self-Serve Ad Automation

  2 years ago News

  

  For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.  Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries [...]

• Hivestack lance une solution de mesure programmatique des impressions des médias numériques extérieurs (DOOH) soutenue par Nielsen

  2 years ago News

  

  Hivestack, la plus grande société indépendante de technologie programmatique DOOH, a annoncé aujourd'hui une solution de multiplicateur d'impression vérifiée pour les médias numériques extérieurs (DOOH) dans certaines régions de l'APAC. En raison de la demande croissante de normalisation des mesures et [...]

• Hivestack Releases Nielsen-Backed Programmatic Digital Out-of-Home (DOOH) Impression Measurement Solution

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic DOOH ad tech company announced a verified impression multiplier solution for digital out-of-home (DOOH) in select regions across APAC.   With an increasing demand for standardisation of measurement and the need for a unified methodology in [...]

• Meta Reports Ad Revenue Growth; Netflix Restructures Ad Partnership with Microsoft

  2 years ago News

  

  In today's ExchangeWire news digest: Meta doubles down on metaverse spend as ad business shows recovery; Netflix reworks its ad partnership with Microsoft against sluggish sales; and THG buys freesheet City A.M. Meta sees ad business rebound Social media giant Meta has [...]

• Hearing APAC Out: Key Audio Trends Shaping the Region

  2 years ago News

  

  With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [...]

• Adludio Announces Appointment of Richard Simons as Interim CEO

  2 years ago News

  

  Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm.  In March 2023, Adludio secured a significant follow-on investment from its [...]

• The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers

  2 years ago News

  

  This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%... AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [...]

• Mediahub’s Erfan Djazmi on AI Safety Promises, Indonesia’s New Crypto Exchange, and NFTs

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Erfan Djazmi, chief digital officer EMEA at Mediahub, joins ExchangeWire editorial lead Mariam Ahmad and head of research Mat Broughton to discuss US AI leaders' safety commitments, Indonesia's new crypto exchange, the [...]

• MiQ Announces Industry-Leading Advanced TV Solution for Both AV & Digital Media Buyers & Planners in the UK

  2 years ago News

  

  MiQ, the leading global programmatic media partner, today (July 27th, 2023) announced its Advanced TV offering designed to help solve CTV’s biggest challenges in the UK market.  The solution leverages data sourced from world-class partners such as Samba TV’s automatic content [...]

• Equativ Partners with Adelaide to Bring Attention Metrics to Campaign Measurement & Optimisation Suite

  2 years ago News

  

  Equativ, the global leading independent ad platform, today (July 27th, 2023) announced a partnership with Adelaide, the leader in attention-based media quality measurement, to incorporate attention measurement and optimisation tools into its suite of ad tech solutions for end-to-end campaign [...]