Latest Stories

• InMobi Commerce Powers Lord & Taylor’s Video-First Retail Media Programme to Boost Sales

  2 years ago News

  

  InMobi Commerce, a leading advertising technology platform for e-commerce companies, today (July 27th, 2023) announced that Lord and Taylor’s retail media programme that it powers, yielded significant increases in sales, gross merchandise value, and click-through rate for a leading women’s [...]

• Kevel Establishes OpenRTB Protocol for Retail Media

  2 years ago News

  

  Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB Protocol for Retail Media, a groundbreaking update to the OpenRTB framework. The protocol will set new standards for programmatic advertising [...]

• Leveraging Attention for Full-Funnel Marketing with DoubleVerify

  2 years ago News

  

  In this exclusive Q&A, Valentina Giolo, senior Southern Europe business director at DoubleVerify, outlines how marketers are currently leveraging attention, how success is being measured, and how the industry can better utilise the category as it develops. How is attention currently [...]

• IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (July 27th, 2023) released its ‘Guide to Improving Sustainable Business Decision-Making’. This initial guide has been created to assist businesses in the digital advertising ecosystem [...]

• El proveedor de tecnología de publicidad en vídeo AdPlayer.Pro nombra nuevo director ejecutivo

  2 years ago News

  

  AdPlayer.Pro, un proveedor internacional de tecnología de publicidad en vídeo en línea, ha anunciado el nombramiento de Natalie Romankina como nueva directora ejecutiva de la empresa. Según el anuncio, Natalie Romankina, que anteriormente ocupó un puesto como directora de desarrollo de [...]

• AdPlayer.Pro Online Video Ad Tech Provider Appoints New CEO

  2 years ago News

  

  AdPlayer.Pro, an international provider of online video advertising technology has announced the appointment of Natalie Romankina as the company’s new chief executive officer. According to the announcement, with an extensive background in the online video advertising industry and a proven track [...]

• X Corp Cuts Ad Prices to Win Back Brands; Google, Microsoft Partner to Regulate AI

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk's X Corp. offers special discounts to woo advertisers; Google, Microsoft, OpenAI, and Anthropic launch a new initiative to regulate the development of AI; and Amazon proposes new measures to appease the UK's CMA. X [...]

• Sound & Vision: The Intersection of Audio and Video

  2 years ago News

  

  Audio and video have experienced exponential growth in recent years, with no signs of slowing down: between 2022 and 2023, global podcast listeners swelled by over 40 million, while the global video market is forecast to grow at a CAGR [...]

• Verve Group’s Moments.AI Now Available in Match2One Platform

  2 years ago News

  

  Verve Group today (July 26th, 2023) announces that Match2One – its easy-to-use self-service advertising platform for businesses within e-commerce, financial trading and fintech, and iGaming – has embedded Verve Group’s Moments.AI contextual advertising technology into its platform.  With Moments.AI, Match2One customers [...]

• NumberEight Introduces New Demographic Targeting at Scale Using AI Intelligence

  2 years ago News

  

  NumberEight, a leading identity platform for AI-based behavioural intelligence, is proud to announce the release of its demographic-targeting product. By leveraging cutting-edge AI technology and untapped mobile data, NumberEight has reimagined user identity management, enabling precise prediction of users' behavioural [...]