Latest Stories

• Bountiful Cow’s Adam Foley on xAI, Microsoft-Activision, and a Disney TV Sale

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Adam Foley, CEO of Bountiful Cow, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss new AI start up xAI, the latest updates on Microsoft's planned acquisition [...]

• Yahoo Appoints Tressie Lieberman as Chief Marketing Officer

  2 years ago News

  

  Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such [...]

• IMPACT+ Secures €2m (£1.7m)  in Seed Funding Round to Drive Sustainability in Digital Advertising

  2 years ago News

  

  IMPACT+, the pioneer in measuring and reducing the carbon footprint of digital advertising campaigns, today (July 20th, 2023) announced a €2m (£1.7m) seed funding round, led by Elevation Capital Partners, Inter Invest Group Investment Management Company, to build its subscription-based [...]

• Dan Rapaport Joins InMobi to Drive Growth & Innovation for InMobi Commerce

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today July 20th, 2023, announced its appointment of Dan Rapaport as vice president of product for InMobi Commerce, a leading advertising technology platform for retailers [...]

• New Research from Theorem Finds Media Companies Recognise the Importance of Automation to Scale

  2 years ago News

  

  Theorem Inc., a full-service flexible digital marketing and tech solutions provider with over 20 years of experience successfully streamlining ad operations, conducted research exploring the experience and sentiment ad operations and sales professionals have with the automation process, and the [...]

• The Battle for Attention: Capturing and Retaining Audiences with Outbrain

  2 years ago News

  

  As digital marketers clear through the clutter and craft a resonating brand message, they hope to capture the most precious and fleeting element of all - attention. Amidst a dynamic data landscape, publishers are on the lookout for fresh approaches to [...]

• IPA Bellwether Q2 2023: Record Sales Promotions Drive Marketing Growth

  2 years ago News

  

  The IPA Bellwether Report Q2 2023 is once again an intriguing mixed bag of statistics on UK marketing budgets. Firstly, the good news: following a sharp increase in the previous quarter, spend continues to climb, having risen 6.4%. This has [...]

• IMDA Introduces Online Safety Code; Threads' DAUs Halve

  2 years ago News

  

  In today's ExchangeWire news digest: Singapore's IMDA introduces the Online Safety Code; Threads sees its daily active users more than halve; and Spain fines Amazon and Apple for an anticompetitive agreement. Singapore imposes online safety code The Infocomm Media Development Authority (IMDA) [...]

• LiSTNR increases CPMs by 15% with NumberEight’s Identity Platform

  2 years ago News

  

  NumberEight, a leading identity platform for AI-based behavioural intelligence, and LiSTNR, a leading radio broadcaster in Australia, have partnered to revolutionise radio advertising through advanced targeting. Since adopting the NumberEight platform in July 2022, LiSTNR has achieved remarkable results, including [...]

• Scibids Partners with Google Display & Video 360 to Offer Custom Bidding Powered by AI for Advertisers

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for customisable bidding solutions, announces an expansion to its long-standing partnership with Google Display & Video 360 (DV360) as the first Custom Bidding partner.  Custom Bidding, a groundbreaking product in Display & Video [...]