Latest Stories

• Invibes Advertising refuerza su equipo directivo en España

  2 months ago News

  

  Tras el anuncio de la expansión de Invibes en nuevos mercados clave en 2024: Estados Unidos, Singapur, y su inminente entrada en México, la tecnológica publicitaria refuerza así su oferta entre mercados con el objetivo de seguir atrayendo a clientes [...]

• Invibes Advertising Strengthens its Management Team in Spain

  2 months ago News

  

  Following Invibes' announcement of its expansion into key markets in 2024, including the United States, Singapore, and the upcoming entry into Mexico, the advertising technology company is strengthening its cross-market offering to continue attracting international clients.  In Spain, CEO Jorge Palacios has announced the [...]

• Prime Video’s Ad Launch: A new era for commercial TV?

  2 months ago News

  

  In this opinion piece, Harry Packshaw, Head of AV at Havas Media Network, examines whether Prime Video's ad launch is leading to a new era for commercial TV. Are we seeing the beginning of the end for traditional broadcasters? In [...]

• Pixalate Releases August 2024 Web Publisher Trust Index

  2 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

• Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets 

  2 months ago News

  

  Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

• VistaPrint Taps impact.com to Power New Creator Platform

  2 months ago News

  

  impact.com, the world’s leading partnership management platform, announced it will power the creator technology for VistaPrint to streamline direct relationships with creators and influencers. The programme will provide access to valuable performance insights, and enable VistaPrint to connect with new [...]

• Virtual Minds Optimises its Technology Portfolio with Carbon Measurement Insights from Cedara

  2 months ago News

  

  Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured, and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, [...]

• Cookie Information, Leading CMP Vendor, Partners with Google

  2 months ago News

  

  With data security and user privacy requirements constantly tightening, businesses turn to technology to help them navigate challenges. Recently recognised as Google’s Gold Partner, Cookie Information, a consent management platform (CMP) vendor, is growing in this space.   Cookie Information’s research from [...]

• Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing 

  2 months ago News

  

  Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

• MINT & Redmill Solutions Announce a Global Partnership

  2 months ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software, and Redmill Solutions, the global leader in Marketing Investment Intelligence solutions, have announced a strategic partnership to offer clients an integrated solution that consists of both media planning and buying, [...]