Latest Stories

• Silverbullet Forms Partnership with MetaRouter to Deliver an Industry-First Solution for the Privacy-First Era

  2 years ago News

  

  Silverbullet, the leading boutique customer experience partner, is excited to announce its recent partnership with MetaRouter, the first fully server-side customer data infrastructure, designed for performance, compliance, and control. This unique partnership will deliver an industry-first solution for the privacy-first [...]

• Twitter Investor ARK Cuts Stake by 47%; Ripple Win Against SEC Galvanises Crypto Trading

  2 years ago News

  

  In today's ExchangeWire news digest: ARK Investment Management cuts back its stake in Twitter; crypto trading skyrockets after Ripple Labs' victory against the US SEC; and Lemon8's American user base plummets. Twitter investor ARK writes down stake ARK Investment Management, which owns [...]

• ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs

  2 years ago News

  

  ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing prebid analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an [...]

• IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has released its full 2022 AdEx Benchmark Report following the release of the study highlights in May. Now in its seventeenth year, the report is the definitive [...]

• Magners & Good-Loop Launch New Audio Campaign to Support UK’s Endangered Bee Population

  2 years ago News

  

  Magners & Good-Loop have launched a new media campaign that raises money to support the UK’s struggling bee population every time someone listens to its ads on Spotify. The new listen-to-donate format was created by the purpose-led ad platform Good-Loop for [...]

• Norway to Fine Meta Daily Over Privacy Violations; Amazon UK Down 1 Million Mobile Users

  2 years ago News

  

  In today's ExchangeWire news digest: Norway threatens to fine Meta daily over privacy breaches; Amazon UK loses one million users as its competitors grow; and EU regulators drop their investigation of payments firm Global Blue. Meta could receive daily fines in [...]

• Coming in Hot! First Bus Launches National Summer Campaign in Collaboration With the7stars and Madebrave

  2 years ago News

  

  the7stars has joined forces with MadeBrave to create a brand new, multi-channel advertising campaign for First Bus, one of the largest regional bus operators in the UK, to encourage members of the public to rediscover the joy of the bus [...]

• Musk Announces New AI Start-Up; Wipro to Invest USD$1bn in AI Capabilities

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk announces a new AI start-up; India's Wipro to invest USD$1bn (~£763.6m) in its AI capabilities; and Binance cuts 1,000 staff following executive exits. Musk reveals AI start-up Elon Musk has entered the AI race with [...]

• DoubleVerify & Roku to Continue Joint Investigations into Ad Fraud Schemes in Streaming

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, and Roku, Inc., announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the [...]

• Adlook the First DSP in the World to Incorporate Chrome Protected Audience API

  2 years ago News

  

  Adlook, a next-generation brand growth platform, is proud to announce that it has become the first Demand Side Platform (DSP) to incorporate Chrome’s newly released Protected Audience API (PAAPI), cementing Adlook’s position as a next-generation brand growth platform. The move [...]