Latest Stories

• Bidstack Announces Virtual Stadium Partnership with StatusPRO's NFL PRO ERA and Washington Commanders

  2 years ago News

  

  Bidstack Sports, the dedicated sports technology division of Bidstack Group PLC, today announced a partnership with StatusPRO, creators of NFL PRO ERA, and the Washington Commanders professional football team, to introduce a new cutting-edge technology that will for the first [...]

• AlgoriX Works with Prebid.org to Accelerate Prebid Adoption in APAC & Launch AlgoriX SDK

  2 years ago News

  

  AlgoriX is working with Prebid.org to boost Prebid adoption in the Asia-Pacific region while also launching the AlgoriX SDK based on Prebid’s mobile solution. As the sole Asian company in Prebid's global task force, AlgoriX is leveraging its mobile advertising [...]

• EU-US Data Pact Approved; Baichuan Releases LLM

  2 years ago News

  

  In today's ExchangeWire news digest: the EU-US Data Privacy Framework is approved by the European Commission; Baichuan launches a new large language model; and Roku and Shopify partner to bring shoppable ads to TV. EU-US data transfer agreement given go-ahead The European [...]

• Grupo IMU Appoints Hivestack as its First Supply-Side Platform for Programmatic Digital Out-of-Home in Mexico

  2 years ago News

  

  Today (July 12th, 2023) Hivestack, the world’s leading, independent programmatic DOOH ad tech company, announced a partnership with Grupo IMU, the leading out-of-home (OOH) media company in Mexico. Via this integration with the Hivestack SSP, Grupo IMU is entering the [...]

• Grupo IMU designa a Hivestack como su primera plataforma de oferta (SSP) para exteriores digitales programáticos (DOOH) en México.

  2 years ago News

  

  Hivestack, la empresa independiente líder mundial de tecnología publicitaria para DOOH programático, anunció hoy (Julio 12th, 2023) una asociación con Grupo IMU, la empresa líder en México de medios para exteriores (OOH). A través de esta integración con Hivestack SSP, [...]

• Epom Ad Tech Report: Unveiling the Most Cost-Effective Ad Banner Formats

  2 years ago News

  

  Epom, a leading ad tech software platform, has released its comprehensive report on ad banner formats performance, geo, and device statistics. The report, based on extensive data analysis of DSP users from January to December 2022, provides valuable insights into the [...]

• Taboola Generative AI Capabilities Now Available to Every Taboola Advertiser for English Campaigns

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, today (July 12th, 2023) announced the availability of its generative AI for all Taboola advertisers running campaigns in English.  This milestone follows a successful beta test of Taboola’s generative AI [...]

• Scibids Strengthens Senior Leadership With the Appointment of Rafael Alfaro as Head of Brand Partnerships

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (July 12th, 2023) announced the appointment of Rafael Alfaro as head of brand partnerships. Rafael will lead efforts in identifying, securing, and cultivating relationships directly with key brands, [...]

• Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic

  2 years ago News

  

  Playground xyz, the leading attention measurement and optimisation platform, today (July 12th, 2023) announced a new partnership between its attention intelligence platform (AIP) and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, allowing advertisers to [...]

• impact.com Announces Fully Integrated Influencer & Creator Partnership Management Platform

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announced the launch of impact.com / creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface. The new technology simplifies and [...]