Latest Stories

• Anzu & IAS Launch First-to-Market Measurement Solution to Validate 3D In-Game Media Quality

  2 years ago News

  

  Anzu, the most advanced intrinsic in-game advertising solution, and Integral Ad Science (IAS), a leading global media measurement and optimisation platform, have announced the launch of the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and [...]

• FTC Pause on Microsoft-Activision Dismissed; Temasek's Value Falls

  2 years ago News

  

  In today's ExchangeWire news digest: a US judge dismisses the FTC's request for a preliminary injunction against Microsoft's purchase of Activision Blizzard; Singapore-based investment giant Temasek sees its value decline; and OpenAI announces a new team for the safe development [...]

• Equativ Levels Up its Gaming Marketplace to Help Advertisers & Publishers Thrive in Fast-Growing Gaming Sector

  2 years ago News

  

  Equativ, the leading independent ad tech platform, is growing its gaming advertising services. Offering access to quality inventory across premium apps, the company will soon release refined category-targeting options and auction packages, alongside a greater range of formats. This expansion of [...]

• Epom Releases White-Label DSP 5.5 with Enhanced Features & Interface Improvements

  2 years ago News

  

  Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts. The key features and [...]

• Sojern Acquires VenueLytics to Bolster its Platform for the Hospitality Industry

  2 years ago News

  

  Sojern, the leading travel marketing platform, today (July 11th, 2023) announced the acquisition of VenueLytics, the hospitality industry’s most integrated guest experience platform serving independent hotels, resorts, chains, and casinos. Sojern will incorporate VenueLytics’ capabilities to extend the Sojern Travel [...]

• Tech Giants Become 'Gatekeepers' Under DMA; Sequoia Capital China Edges into SEA

  2 years ago News

  

  In today's ExchangeWire news digest: seven tech giants acquire 'gatekeeper' status under the DMA; Sequoia Capital's China unit sets up an office in Singapore; and Google informs users that public data will be used for AI training. Tech giants gain EU [...]

• Musk Threatens Meta with Lawsuit Over Threads; Chinese Regulators to Close Ant Group Revamp

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk threatens to sue Meta over its "copycat" app; Chinese authorities are expected to end their investigation into Ant Group with a billion-Yuan fine; and a US federal judge has blocked government officials and [...]

• Startup Studio Bricks Founders Becomes Sparteo

  2 years ago News

  

  Bricks, the startup studio of the founders of the Cerise group, has officially become Sparteo to formalise its transformation. In 2017, the founders of Groupe Cerise, previously acquired by Prisma Media / Bertelsmann, embarked on a mission to develop monetisation and [...]

• Mail Metro Media’s Hannah Buitekant on MFA Sites, RTL and TTD, and Retail Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Hannah Buitekant, managing director of digital at Mail Metro Media, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the ANA's findings regarding ad spend on made-for-advertising websites, [...]

• Soundwaves: the Current Landscape of Audio Advertising

  2 years ago News

  

  In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [...]