Latest Stories

• Mail Metro Media’s Hannah Buitekant on MFA Sites, RTL and TTD, and Retail Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Hannah Buitekant, managing director of digital at Mail Metro Media, joins ExchangeWire editor Grace Dillon and head of content John Still to discuss the ANA's findings regarding ad spend on made-for-advertising websites, [...]

• Soundwaves: the Current Landscape of Audio Advertising

  2 years ago News

  

  In what continues to be a muted landscape for the tech industry, audio has only pumped up the volume. Having developed in tandem with technological advances, the medium has become increasingly diverse, creating multiple avenues for advertisers to reach audiences, [...]

• Yahoo Academy Announces Class of 2023

  2 years ago News

  

  Yahoo is proud to announce the 40 outstanding emerging leaders who have been chosen from a record 250 entries to participate in the Yahoo Academy 2023 programme. Now in its 12th year, the Yahoo Academy remains the industry’s leading talent-building initiative. [...]

• MGID Awarded ISO/IEC 27001 Certification for Providing Clients 100% Information Security

  2 years ago News

  

  MGID, the global advertising platform, announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information [...]

• Google Linked to PwC Tax Scandal; Quebecor Pulls Ads from Facebook, Instagram

  2 years ago News

  

  On today's ExchangeWire news digest: PwC Australia shared confidential tax information with Google; Canada's Quebecor confirmed it will stop advertising on Facebook and Instagram; and the US prepares tighter restrictions on China. Google tied to PwC tax leak An exclusive report from [...]

• IMPACT+ Expands Sustainability Capabilities with New Senior Director of Publisher & Ad Tech Partnerships

  2 years ago News

  

  IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has today (July 5th, 2023) appointed Lucy Zakrzewska as the new senior director of publisher & ad tech partnerships in the UK, to educate and consult companies at [...]

• Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO

  2 years ago News

  

  Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]

• Is Apple's Vision Pro the Catalyst for a New Era in Digital Marketing?

  2 years ago News

  

  Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]

• How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods' Lucy Gausden

  2 years ago News

  

  In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]

• Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads

  2 years ago News

  

  In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]