Latest Stories

• Google’s Former Head of Web Analytics for Europe Joins Privacy-Focused Analytics Vendor Piwik PRO

  2 years ago News

  

  Brian Clifton, an industry veteran and data privacy advocate, will assume the role of advisor to the management board to support Piwik PRO in strategic business and product development decisions. The increased demand for actionable data, a boost in focus on [...]

• Is Apple's Vision Pro the Catalyst for a New Era in Digital Marketing?

  2 years ago News

  

  Apple has managed to generate considerable enthusiasm with the launch of Vision Pro, sporting a price of USD$3,500 (~£2,820). Are we at the threshold of a new era in digital marketing, or is this just another fleeting trend in the [...]

• How CTV is Reshaping the Marketing Landscape: Q&A with Arla Foods' Lucy Gausden

  2 years ago News

  

  In this exclusive Q&A, Lucy Gausden, programmatic specialist for The Barn at Arla Foods, discusses how marketers are leveraging CTV into omnichannel strategies, how the medium has benefitted Starbucks in campaign execution and measurement, and how other forms of digital [...]

• Netflix Adjusts Ad Strategy to Win Advertisers; Meta to Launch Twitter Rival, Threads

  2 years ago News

  

  In today's ExchangeWire news digest: Netflix reassesses its advertising strategy to win over advertisers; Meta prepares to launch a new app, Threads, to challenge Twitter; and Shopify launches Collabs Network. Netflix seek to woo advertisers with new ad approach Netflix is revamping [...]

• Nano Interactive Launches Intent Personas – World-First Demographic Targeting Without Using Personal Data

  2 years ago News

  

  Nano Interactive, leaders in ID-free ad targeting solutions, today (July 4th, 2023) announces the launch of Intent Personas, a more accurate way to target users based on demographics using AI-led contextual advertising – without the use of cookies, user profiling [...]

• First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

  2 years ago News

  

  Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help publishers and advertisers better monetise their audience in a post-cookie world. The alternative to third-party cookies - In anticipation of this [...]

• Japan Considers Mild AI Regulations; Goldman Sachs Looks to Exit Apple Partnership

  2 years ago News

  

  In today's ExchangeWire news digest: Japanese authorities consider a moderate approach to regulating AI; Goldman Sachs may be ending its partnership with Apple; and FTX seeks funding to resurrect its crypto exchange. Japan deliberates gentle approach to AI regulation  Japan is reportedly [...]

• MediaMath files for bankruptcy protection; Snapchat+ Reaches 4 Million Paying Subs

  2 years ago News

  

  In today's ExchangeWire news digest: long-standing DSP files for bankruptcy; Snapchat+ hits 4 million paying users in its first year; and APAC companies dominate Data.ai's list of top 50 publishers. MediaMath files for bankruptcy protection One of ad tech's longest standing DSPs, [...]

• How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments

  2 years ago News

  

  In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [...]

• MINT: Kick Off Ufficiale Del Nuovo Headquarter Global Di Milano

  2 years ago News

  

  MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [...]