Latest Stories

• Harnessing the Power of UGC and Programmatic DOOH

  2 years ago News

  

  Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [...]

• Imagen Insights’ Jay Richards on Gen Z and Their Relationships with Tech and Social Media

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Jay Richards, co-founder of Imagen Insights, joins ExchangeWire CEO Rachel Smith and staff writer Hannah Dillon for an in-depth discussion on Gen Z. In this podcast, Richards, Smith, and Dillon explore the [...]

• The Stack: AI Firms Risk Falling Foul of Regulators; Criteo Fined €40m for GDPR Violations

  2 years ago News

  

  This week: research predicts an oncoming clash between AI firms and regulators, Criteo fined €40m (~£34.2m) in France...  Another tumultuous week for tech giants began with a report that firms developing AI could clash with regulators trying to control the nascent [...]

• The MadTech Sketch: Curation for the Ad Tech Nation

  2 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current ad tech landscape. Curation is not a new concept in ad tech. Ever since Dr Boris Mouzykantskii developed it for WPP [...]

• Venatus Accelerates its Global Expansion and Strengthens Leadership Team with Key  Appointments 

  2 years ago News

  

  Venatus, a leading global gaming and entertainment advertising solutions provider, announces the acceleration of its global expansion strategy with three key hires: Sacha Bunatyan as the company’s first chief marketing officer (CMO), Sterling Wharton as president North America and Dominique McAree as [...]

• New Research by LiveRamp Reveals Marketers are Prioritising the Customer Journey

  2 years ago News

  

  LiveRamp, in collaboration with research company, Censuswide have released findings from a new report investigating the role of data collaboration in understanding audiences.  Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising [...]

• The Next Generation of Media Planning Tools for CPGs Will Come From Retailers

  2 years ago News

  

  In this specially contributed article from dunnhumby, Julie Jeancolas, global head of product, strategy & partnerships - retail media & personalisation, discusses the findings from their recent research on retail media, and how retailers can leverage powerful real-time insights to [...]

• Google Accused of Breaching Video Ad Deal Standards; NEAR & Alibaba Cloud Partner to Accelerate Web3 Adoption

  2 years ago News

  

  In today's ExchangeWire news digest: new research suggests Google breached its own standards for placing video advertisements on third-party websites; the NEAR Foundation collaborates with Alibaba Cloud to enhance Web3 adoption in Asia and the Middle East; and British households [...]

• PwC Report Shows Promising Results for First Adform Campaign with Utiq

  2 years ago News

  Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating [...]

• Diversity, Authenticity, and Challenging Biases: ExchangeWire Joins Seedtag’s AdTech Heroes Podcast at Cannes

  2 years ago News

  

  At this year’s Cannes Lions festival, ExchangeWire was delighted to partner with Seedtag for a special episode of the company’s AdTech Heroes Podcast.  Streamed live from Stagwell’s Sport Beach, “Beyond the Labels: Breaking Stereotypes in Advertising” saw ExchangeWire CEO Rachel Smith [...]