Latest Stories

• ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%

  2 years ago News

  

  ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath, today (June 28th, 2023) announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce [...]

• EU Digital Services Act Faces First Legal Challenge; AI-Generated Junk Sites Monetised by Programmatic Ads

  2 years ago News

  

  In today's ExchangeWire news digest: the EU's landmark Digital Services Act is challenged by retailer Zalanda; AI-generated made-for-advertising sites are pulling in money from programmatic ads; and HSBC now allows its customers to trade cryptocurrencies available on Hong Kong's stock [...]

• MiQ’s Commitment to DEI Sparks Systemic Change Including Double-Digit Increase in Representation of Women & BIPOC Managers

  2 years ago News

  

  MiQ, the leading global programmatic media partner has released its third annual Inclusion, Diversity, Equity, and Accountability (I.D.E.A.) Report, of which the findings indicate consistent progression towards more inclusive and equitable representation within the company during 2022, and offers a snapshot [...]

• ShowHeroes’ CTV Innovation Team Launches Custom Animations for Connected TV

  2 years ago News

  

  ShowHeroes, a global leader in digital video content, tech, and advertising solutions, continues the extension of its creative services with the launch of Custom Animations for CTV. This innovative and highly customisable format is designed to elevate brand experiences on [...]

• Woodman’s Selects InMobi Commerce as Video-Based Product Discovery & Retail Media Solution

  2 years ago News

  

  InMobi Commerce, one of most modern and innovative advertising technology platforms for retailers and e-commerce companies, today (June 27th, 2023) announced a partnership with Woodman’s, an employee-owned American supermarket chain with stores throughout Wisconsin and northern Illinois.  InMobi Commerce will launch [...]

• Criteo Fined €40m for GDPR Violations; YouTube Ventures into Online Games

  2 years ago News

  

  In today's ExchangeWire news digest: Criteo is issued a revised fine in France for GDPR violations; YouTube internally tests a new gaming feature; and Amazon ups its investment in India to USD$26bn (~£20bn). Criteo fined €40m over user targeting Tech giant Criteo [...]

• Will Luttrell CTO of The Brandtech Group Joins Good-Loop as Non-Executive Director

  2 years ago News

  

  Good-Loop – a purpose-led ad platform on a mission to make advertising better for consumers, brands, and the planet – today (June 26th, 2023) announced that Will Luttrell, CTO of The Brandtech Group, has joined the company as a non-executive [...]

• Teads Enhances Campaign Performance with First to Market Attention Measurement Integration in Teads Ad Manager

  2 years ago News

  

  Teads, the global media platform, has announced the release of attention metrics in Teads Ad Manager (TAM), its dynamic programmatic buying platform. This integration makes Teads the first platform to embed Lumen’s attention measurement natively and gives clients the ability [...]

• Will AI Help or Hinder Privacy?

  2 years ago News

  

  Since ChatGPT launched last November, interest in artificial intelligence has skyrocketed, with discourse around its potential impact on everything from healthcare to dating. Wherever artificial intelligence is being discussed, however, one overarching theme persists: privacy. AI systems need copious amounts of [...]

• AI Models Could Violate Proposed EU Legislation; TikTok’s Pappas Quits as COO

  2 years ago News

  

  In today's ExchangeWire news digest: new research suggest developing AI models may breach draft EU legislation; V Pappas quits as TikTok COO; and the hearing for FTC's attempt to block Microsoft-Activision begins. AI firms risk falling short of draft EU legislation New [...]