Latest Stories

• The Stack: Big Tech & Publishers Discuss Content Deals for AI; Twitter to Focus on Video, Commerce

  2 years ago News

  

  This week: tech giants discuss landmark content deals with publishers, Twitter revamp focuses on video and commerce... A week of shake-ups and show downs began with reports that Google, Microsoft, Adobe, and OpenAI are talking with media outlets to secure landmark deals [...]

• Nathalie Nahai on ‘Twitter 2.0’, AI and Creativity, and Social Media News Sources

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, web psychologist and author Nathalie Nahai joins ExchangeWire editor Grace Dillon and research lead Mat Broughton to discuss Linda Yaccarino's ambition to build 'Twitter 2.0', the philosophical implications of AI on creativity, [...]

• DoubleVerify Extends Media Quality Authentication to Meta Reels

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (22nd June 2023) announced an expansion of its quality solutions with Meta to enable media measurement and help maximise advertiser performance on Facebook and Instagram Reels. This [...]

• ExchangeWire Analysis: The ATS London 2023 Lowdown

  2 years ago News

  

  For the first time at ATS London 2023, we asked the diverse audience of brands, agencies, publishers, and technology suppliers, a series of questions during panel discussions, to get their live thoughts on key industry trends. So who did the great [...]

• TikTok Readies “Project S” to Tap into Online Shopping; Google Sued for Monopolising Ad Tech

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok plans to broaden its online retail offerings; Gannett sues Google over allegations it monopolised ad tech; and Hong Kong authorities pledge regulation for stablecoins. TikTok to expand its retail offerings TikTok is reportedly developing “Project S”, [...]

• Hivestack Partner with Clear Channel to expand LaunchPAD in the Netherlands

  2 years ago News

  

  Hivestack, the world’s leading, independent, programmatic DOOH ad tech company today (21st June) announced a new partnership with Clear Channel Netherlands, a leading out of home (OOH) media and infrastructure company, to offer programmatic DOOH advertising via the Hivestack SSP. [...]

• ATS London 2023: A Closer Look At Some Standout Moments

  2 years ago News

  

  On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

• Benefits of Owned & Operated Portfolios in In-Game Advertising

  2 years ago News

  

  In this contributed article from VideoHeroes, Kike Rodríguez, managing director, details the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users [...]

• New Report From Lumen and Anzu Unveils Gaming's Untapped Potential for Attention-Driven Advertising

  2 years ago News

  

  Lumen Research, the global attention technology company, and the world’s most advanced in-game advertising platform Anzu, have announced the results from an extensive two year study into the impact of attention on digital advertising and gaming. The study, which is the [...]

• RTB House Launches PrimeAudience - The First Ad Network to use Protected Audience API from the Privacy Sandbox

  2 years ago News

  

  Today (21st June), RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome [...]