Latest Stories

• Twitter to Turn to Video in Major Revamp; Intel to Invest Billions in Israel Chip Plant

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter reveals plans to prioritise video to investors; Intel agrees to invest billions in a new chip plant in Israel; and the UK clears Amazon's planned purchase of Roomba-maker iRobot Corp. Twitter overhaul to focus on [...]

• IAS Announces Next-Generation Quality Attention Measurement Product

  2 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimisation platform, announced the launch of its Quality Attention post-bid measurement product. Quality Attention combines IAS’s unique access to more than 280 billion daily digital interactions with rigorous attention [...]

• Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph

  2 years ago News

  

  Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a leading data clean room (DCR) provider. Equativ also partners with Roqad, the leading identity (ID) solutions provider, to act as [...]

• Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

  2 years ago News

  

  Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

• ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

  2 years ago News

  

  ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences [...]

• MiQ Partners with Legacy Media to Leverage ESG Data for Enhanced Sustainability Offering in the UK

  2 years ago News

  

  MiQ, the world’s largest global independent programmatic media partner for brands and agencies, is partnering with Legacy Media, a provider of aggregated ESG market leading data to build ESG driven programmatic activation capabilities. The exclusive partnership combined Legacy Media's aggregated [...]

• NumberEight & Adverty Announce Strategic Partnership for Market-First Real-time Demographic Targeting in In-Play Advertising

  2 years ago News

  

  Mobile gaming engages one in three smartphone users worldwide, totaling nearly 2 billion people, a staggering number. However, brands have struggled to fully capitalise on game advertising despite the fact that it is a top spending area for performance advertisers. [...]

• Tech and Media Titans Negotiate Landmark Content Deals; Reddit CEO Attacks Protestors as Blackout Continues

  2 years ago News

  

  In today's ExchangeWire news digest: tech giants meet news executives to discuss how content can be used to train AI; Reddit's Steve Huffman condemns moderators protesting the site's planned API changes; and The Guardian bans advertisements for gambling services. Big Tech [...]

• Havas Media Network Partners With Adelaide in North America to Build Industry-First Meaningful Ad Unit (MAU)

  2 years ago News

  

  Havas Media North America and Adelaide, the leader in the attention-based media quality measurement field, announced the launch of the meaningful ad unit (MAU), an industry-first proprietary metric to be utilised for its US clients. Havas Media will integrate the [...]

• ExchangeWire to partner with Seedtag at Cannes

  2 years ago News

  

  We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [...]