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  • Triplelift Commemorates 100 Years of Television with Landmark Industry Report

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    TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]

  • Data Curation: Examining European Expansion 

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    We examine the rise of data curation, with a particular focus on its expansion in the European region. What makes it a new essential for European advertisers, and what is driving its demand? Data Curation: A new essential for European [...]

  • DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

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    DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

  • Aceex Kicks Off 2025 with TCF Vendor Status

    News

    Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europe’s [...]

  • Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

    News

    Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]

  • Vevo Partners with Experian to Enhance its Ad Targeting in the UK

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    Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]

  • Digest: Meta's Antitrust Trial over Social Media Dominance Kicks Off; US Tariff Exemptions for Electronics

    News

    In today’s digest, we cover Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance. Meta’s Antitrust Trial over Social Media Dominance Begins Meta’s antitrust trial over its social media dominance began on [...]

  • Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

    News

    Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025) the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through [...]

  • MarkApp Announces Strategic Partnership with Sovrn

    News

    MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

  • VIOOH Ranks #1 in Martech 50 2025

    News

    Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has secured first place in the Martech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 [...]

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