Latest Stories

• Digest: Apple and Meta Set to Face EU Fines; Barb to Unify CFlight and Advanced Campaign Hub; Have Your Say in the All In Census 

  1 day ago News

  

  On today’s news digest we look at fines on the horizon for Apple and Meta, and Barb unifying its CFlight and Advanced Campaign Hub. Plus, don’t forget to have your say in this year’s All In Census, which will contribute [...]

• Axis Joins IAB UK as Newest Member to Drive Innovation in Digital Advertising

  2 days ago News

  

  Axis, a global programmatic platform, is proud to announce its membership with IAB UK, the trade association for digital advertising. This strategic partnership marks a significant milestone in Axis's commitment to advancing the digital advertising ecosystem and fostering transparency, innovation, [...]

• Seedtag Appoints Aritz Reyes as Global SVP of Operations

  2 days ago News

  

  Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the company’s operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [...]

• Teads Find: UK Travellers Favour Special Offers Over Celebrity Ads When Booking Holidays

  2 days ago News

  

  A new Travel Compass report from Teads, the omnichannel outcomes platform for the open internet, has revealed the ultimate travel inspirations for UK holidaymakers, with 80% of consumers stating that special offers from adverts impact their travel decisions. This is [...]

• Digest: Latest DOJ Proposal Still Calls for Google Breakup; TikTok US Business Close to Sale?

  2 days ago News

  

  Today’s digest looks at the DOJ’s revised proposed judgement to remedy Google’s search dominance, Google removing diverse language from its Responsible AI team webpage, and a potential sale on the horizon for TikTok’s US business.  Latest DOJ Proposal Still Calls for [...]

• Turning Data into Solutions with the All In Census 

  3 days ago News

  

  With the 2025 All In Census taking place on 12th March, Sharon Lloyd Barnes, Commercial Director and Talent & Inclusion Lead of the Advertising Association, discusses the importance of reflecting the multifaceted nature and identity of our society in the [...]

• Adalytics Investigation Exemplifies Kargo's Commitment to Transparency

  3 days ago News

  

  The latest Adalytics report has sent shockwaves through the advertising industry, revealing alarming instances of brands unknowingly having their ads served on websites featuring explicit and illegal content. The findings underscore a growing concern among advertisers about the transparency and [...]

• First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

  3 days ago News

  

  As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]

• Digest: Google Experiments with AI-Only Search Engine; EU Pushes Back on US Antitrust Regulation Criticism  

  3 days ago News

  

  Today's news digest looks at Google experimenting with a new AI-only search feature, the EU pushing back on criticism from the US over its antitrust regulation, as well as the Competition and Markets Authority deciding against formally investigating Microsoft's partnership [...]

• Shirley Marschall on Social Platforms Protecting Child Users' Privacy, Amazon Defying an Economic Blackout and Walmart’s Retail Media Network 

  6 days ago Podcast

  

  In this MadTech Podcast episode, Aimee Newell Tarín and John Still are joined by independent ad tech expert Shirley Marschall to discuss the latest in media, marketing, and commerce.  They look at The Information Commissioner’s Office investigations into TikTok, Reddit and [...]