Latest Stories

• Equativ & Titan OS Partner to Revolutionise CTV Advertising with Retail Media Precision

  5 days ago News

  

  Equativ today (March 6th, 2025), announces it has become the new ad server and primary supply-side platform (SSP) for Titan OS, the European technology and advertising company that has developed an independent operating system for connected TV (CTV). The partnership [...]

• Digest: T-Mobile Buys Blis; Google Urges US Gov Not to Force Breakup

  5 days ago News

  

  Today's news digest looks at the latest industry acquisitions, Google urging the US Government not to force a breakup of its company, and Disney cutting jobs across its TV Networks. T-Mobile Buys Blis; Applovin to Sell Gaming Unit? T-Mobile has announced [...]

• Lumen Research’s Donia Baddou on Attention Metrics, Measurement Challenges and the Future of Attention in Advertising

  6 days ago News

  

  We sat down with Donia Baddou, global VP partnerships at Lumen Research, to discuss all things attention. Baddou expands on the potential benefits and challenges for advertisers when it comes to adopting these tools. She looks at the approaches being [...]

• VideoElephant Recorded Double-Digit Increases in Licensed Videos This Year & Saw Vertical Video Usage Soar

  6 days ago News

  

  In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which has one of the largest libraries of premium, rights cleared video in the world, has seen a striking 42% increase [...]

• Digest: Latest Ad Tech Acquisitions; Publishers Losing Against AI Search Engines? 

  6 days ago News

  

  Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census.  Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]

• Displayce Unveils New Brand Identity & Reaffirms Global Ambitions

  7 days ago News

  

  A pioneer in technological solutions for buying advertising space specialised in DOOH, Displayce unveils a new brand identity. With the ambition to become the leading global technology suite for out-of-home (OOH), Displayce supports advertisers, agencies, and media owners in addressing [...]

• Clinch Introduces First-to-Market Dynamic Font Feature & Automated Subtitles

  7 days ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (March 4th, 2025) announced the launch of two creative solutions within its Flight Control platform: Dynamic Fonts and Automated and Dynamic Video Subtitles.  These innovations empower [...]

• Adnami & Alma Media Expand Partnership in Finland

  1 week ago News

  

  Adnami expands its partnership with Finnish publisher and media giant Alma Media, empowering advertisers with new solutions to capture audience attention more effectively across a variety of added websites from Alma Media’s diverse domain portfolio. Alma Media and Adnami have been [...]

• Fandom Partners with Intent IQ to Unlock Coveted IOS Audience for Marketers

  1 week ago News

  

  Intent IQ, a privacy-forward next generation identity resolution leader, today (March 4th, 2025) announced the results of a new partnership with Fandom, the world’s largest fan platform.  Through the partnership, Fandom deployed Intent IQ’s Bid Enhancement solution, an identity resolution service [...]

• VIOOH & Turnadon Expand Programmatic DOOH Footprint in France

  1 week ago News

  

  Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]