Latest Stories

• Multilocal First to Join the Microsoft Advertising Partner Programme as a Curator

  4 days ago News

  

  Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

• “Publishers must double down on privacy-first identity solutions.” Tamir Shub of IntentIQ

  4 days ago News

  

  We spoke to Tamir Shub, VP of business development, IntentIQ, about the importance of privacy-first identity solutions, and the power of first-party data to publishers. Why is identity so important to the sell side? Identity is a critical component of publishers’ monetisation [...]

• AdPlayer.Pro revela los resultados del cuarto trimestre de 2024 y la hoja de ruta para 2025

  4 days ago News

  

  AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...]

• Barb to Measure TV YouTube Viewing; DoubleVerify Acquires Rockerbox

  4 days ago News

  

  In today’s ExchangeWire digest: Barb to start reporting YouTube viewing on TV screens; DoubleVerify acquires Rockerbox; and Schibsted Media acquires T4 and MTV Finland Barb to start reporting YouTube viewing on TV screens Joint industry currency (JIC) Barb has announced that it [...]

• Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

  4 days ago News

  

  Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...]

• AdPlayer.Pro Unveils Q4 2024 Results & 2025 Roadmap

  4 days ago News

  

  AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025. According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of [...]

• Taboola Expands Beyond Native Ads with Realize

  5 days ago News

  

  Taboola, a global leader in delivering performance at scale for advertisers, today (February 26th, 2025) announced a new focus beyond native advertising and a powerful new technology platform called Realize.  Taboola has pioneered native advertising for more than a decade, driving [...]

• How to Navigate the Perpetual Revolving Door of Measurement

  5 days ago News

  

  Chris Andrews, head of advertising technology at Wake the Bear, looks at the framing of measurement and effectiveness and how to avoid getting it wrong… There’s an abundance of irritating cliches that do the rounds in our industry.  Not just the flavour [...]

• Digest: Chaos in AI

  5 days ago News

  

  In today’s ExchangeWire Digest: AI chaos. Specifically, creative industries fight back against UK AI plans; Meta and X approve extremist AI ads; and Chegg sues Google over AI search tool. Creative industries fight back against UK AI plans Thousands of UK creative [...]

• Amazon (TAM) Integrates with iion to Unlock New Revenue Streams for Gaming Publishers

  6 days ago News

  

  iion, a unified platform that simplifies game advertising to deliver successful campaigns across all gaming environments, has expanded its reach by integrating with Amazon Publisher Services’ (APS) Transparent Ad Marketplace (TAM).  This collaboration opens more inventory to connect brands and gaming [...]