Latest Stories

• Axis Programmatic Platform & AdInMo Announce In-Game Partnership

  3 months ago News

  

  Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into a partnership to enhance the landscape of programmatic in-game advertising. This collaboration aims to deliver exceptional value to advertisers and [...]

• Displayce Opens 4 New Offices & Launches Technological Innovations in 2024

  3 months ago News

  

  Displayce, the leading European platform for programmatic buying in digital out-of-home (DOOH) advertising, continues its growth in 2024. With the opening of four new offices worldwide and major technological advancements, Displayce strengthens its position as a pioneer and reaffirms its [...]

• Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App

  3 months ago News

  

  News in brief: Lloyds Ad Banned for Greenwashing; Netflix Fined over Customer Data; Temu Named UK's Most Downloaded iPhone App Lloyds Ad Banned for Greenwashing An ad from Lloyds Bank has been banned by the Advertising Standards Authority (ASA), the UK’s advertising [...]

• 2025 Predictions: Contextual Advertising

  3 months ago News

  

  Our 2025 predictions series continues today with a look at what the next 12 months holds in the contextual space. Dive in to see what the industry thinks... As we approach 2025, the advertising landscape is evolving at breakneck speed, with [...]

• AI Overload: Are We Spending Wisely on Artificial Intelligence?

  3 months ago News

  

  In this op-ed, James Heimers, SVP of analytics at RAPP, discusses the investment in artificial intelligence, and what the industry can do to make AI work. The explosive growth in AI investment has been both lauded as transformative and criticised as [...]

• Google Faces Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks 

  3 months ago News

  

  News in brief: Google Faces New Ad Tech Lawsuit in Australia; UK Gov Proposes Exception to Copyright Law for AI Training; EU Opens Proceedings Against TikTok on Election Risks    Google Faces New Ad Tech Lawsuit in Australia  Google is facing a new [...]

• VIOOH & FRAMEN Take Off in Australia with Virgin Australia in Bold DOOH Move

  3 months ago News

  

  FRAMEN, a leading digital signage and programmatic content provider, has partnered with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, to launch advanced digital advertising screens in co-working spaces across Australia. The first campaign, featuring airline Virgin Australia, [...]

• Experian: The SSA We Never Knew

  3 months ago News

  

  In this MadTech Sketch, Experian outlines how its position has evolved as a result of its recent acquisition of Audigent. Experian doesn’t fit the SSA (Super Signal Aggregator) mould. It is not selling contextual or attention or brand safety. It sells the [...]

• New Research From Videoelephant Shows Video Ads & Content Work Best Together

  3 months ago News

  

  A whopping 89% of individuals surveyed say they have noticed video content being played outside the home in locations ranging from restaurants to bus stops, says Brian Cullinane, chief commercial officer of VideoElephant quoting from its latest research report called [...]

• Yahoo DSP Survey: Singapore Marketers’ Conversion Strategies at Risk with Data Complacency

  3 months ago News

  

  Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising landscape, a Yahoo DSP survey revealed.  The survey, part of Yahoo’s Data Maturity Pop Quiz conducted between August and November 2024 [...]