Latest Stories

• Good-Loop Adopts SeenThis’ Streaming Technology to Minimise Carbon Footprint of its Purpose-Led Ad Units 

  2 years ago News

  

  Ads-for-good platform Good-Loop today (June 14th, 2023) announces its partnership with adaptive streaming tech platform, SeenThis, to minimise the carbon footprint of its purpose-powered ad units. The collaboration will see the B Corp-certified company gain access to SeenThis' streaming technology across [...]

• FTC Appeals to Federal Court to Stop Microsoft-Activision; Nasdaq to Buy Adenza

  2 years ago News

  

  In today's ExchangeWire news digest: the FTC asks for an injunction to block Microsoft's purchase of Activison Blizzard; Nasdaq is set to buy Adenza for USD$10.5bn (~£8.3bn); and Insight Partners slashes the target for its latest fund. FTC asks for injunction [...]

• Yahoo Advertising Launches High Attention Pre-Bid Segments Powered by Adelaide

  2 years ago News

  

  Yahoo advertising today (June 13th, 2023) announced an integration with Adelaide, a pioneer in attention metrics, to introduce high-attention pre-bid segments through the Yahoo DSP. This global solution, driven by Adelaide's market-leading attention metric, promises to simplify the application of [...]

• Brian Lesser kommt in Ogury's Board of Directors

  2 years ago News

  Ogury, das weltweit führende Unternehmen für Personified Advertising, hat die Ernennung von Brian Lesser als neues Mitglied im Board of Directors bekannt gegeben. Lesser ist ein bekannter Veteran in der Medien- und Werbebranche, der bereits in verschiedenen Führungspositionen bei WPP, [...]

• Brian Lesser rejoint le conseil d'administration d'Ogury

  2 years ago News

  Ogury, le leader mondial de la publicité personnifiée, annonce la nomination de Brian Lesser au sein de son conseil d'administration. Personnalité reconnue des médias et de la publicité, il a occupé des postes de direction au sein de WPP, GroupM [...]

• Brian Lesser entra a far parte del Consiglio di Amministrazione di Ogury

  2 years ago News

  Ogury, leader mondiale del personified advertising, ha annunciato l’ingresso di Brian Lesser nel Consiglio di Amministrazione. Esperto di lungo corso, Lesser è conosciuto nel settore del media e della pubblicità grazie alle importanti posizioni dirigenziali ricoperte in WPP, GroupM e [...]

• Brian Lesser Joins Ogury's Board of Directors

  2 years ago News

  Ogury, the global leader in personified advertising, has announced the appointment of Brian Lesser to its board of directors. Lesser is a well-known veteran in media and advertising, having held top leadership positions at WPP, GroupM, and AT&T.  Currently, Lesser serves [...]

• VIOOH & FRAMEN Unite to Unleash the Power of Digital Out-of-Home Advertising

  2 years ago News

  

  Today, (June 13th, 2023) FRAMEN, the leading content distribution platform for screens in semi-public spaces, is thrilled to announce a strategic partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform (SSP). This collaboration will provide advertisers with [...]

• Valiuz Expands its Retail Media Data Activation Strategies with Equativ’s Programmatic Technology Platform

  2 years ago News

  

  Valiuz, which holds the data assets of 20 retailers, including 15 of them with a global presence (Décathlon, Leroy Merlin, Kiabi, Auchan...), has chosen Equativ, the leading independent programmatic advertising platform, as its exclusive technological partner to operate its audience [...]

• Good-Loop Launches New Tool That Enables Advertisers to Filter Out Carbon-Intensive Publishers

  2 years ago News

  

  Purpose-led ad platform Good-Loop today (June 13th, 2023) launched a new tool that enables advertisers to significantly reduce the carbon footprint of their online ads by filtering out carbon-intensive publishers. Part of Good-Loop’s industry-leading carbon measurement solution, the Green Ad Tag, [...]