Latest Stories

• Great Expectations: Why Publishers Need to Act Now to Maximise Audience Addressability

  2 years ago News

  

  As ATS London 2023 approaches, Luke Fenney, VP addressability EU at LiveRamp, explains why now is the right time for publishers to adjust their data strategies to make the most of audience addressability. It’s hardly a secret that in the [...]

• SEC Sues Coinbase for Unregistered Crypto Brokering; Spotify Redirects Podcast Division

  2 years ago News

  

  In today's ExchangeWire news digest: Coinbase faces legal action for violating US securities law; Spotify cuts 200 jobs as it revises its podcast offerings; and new data indicates funding for European start-ups will decline 39% this year. Coinbase sued for crypto [...]

• InMobi Survey Reveals - Customer Loyalty Rises for National Brand & Private Label

  2 years ago News

  

  InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, released new insights from its Q1 2023 survey on the evolving consumer preferences and trends within the consumer-packaged goods (CPG) industry and found that health [...]

• Scibids AI Generates $2.5m (£2.1m) in Media Efficiencies for PokerStars

  2 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (June 6th, 2023) announced that it has implemented its AI as a service solution for online poker cardroom, PokerStars, generating USD$2.5m (£2.1m) in media efficiencies, and over 50 [...]

• Injecting Sustainability into Digital Advertising - Q&A with Greenbids

  2 years ago News

  

  In this exclusive Q&A, ExchangeWire speaks to Guillaume Grimbert, CEO and co-founder of Greenbids on how sustainability can be pursued effectively alongside business outcomes in digital advertising. Is digital advertising compatible with a sustainable society? Advertising in its current form is not [...]

• Apple Unveils New VR Headset; SHEIN Launches ESG-Focused Roadmap

  2 years ago News

  

  In today's ExchangeWire news digest: Apple reveals its news VR headset; SHEIN launches a new ESG focused framework; and security firm De.Fi reports crypto investors lost millions to scams. Apple announces new VR headset Apple has revealed its new virtual reality headset, [...]

• Yahoo Expands Industry-Leading Talent-Building Programme to Singapore

  2 years ago News

  

  Yahoo’s industry-leading talent-building programme Yahoo Academy is now open for nominations, with 40 chosen participants set to get a masterclass in future-proofing their careers from world-renowned creative strategists Rosie and Faris Yakob of Genius Steals. Held in Australia for the [...]

• Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership

  2 years ago News

  

  In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [...]

• As the Industry Evolves, so Does the Value of Contextual Targeting

  2 years ago News

  

  Ahead of this year's ATS London, Bill Swanson, SVP of EMEA at Connatix analyses how the value of contextual targeting has evolved in tandem with the digital advertising industry. The digital advertising space is always evolving. Between adjustments to the IAB [...]

• Copa90’s Charlotte Thomson on YouTube, TikTok, and Women’s World Cup Broadcast Rights

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Charlotte Thomson, head of women's football at Copa90, joins ExchangeWire's head of content John Still and COO Lindsay Rowntree to discuss DAZN's use of YouTube to grow the UWCL, Burnley FC Women's [...]