Latest Stories

• ICO's Stephen Bonner on the Importance of Data Compliance

  2 months ago Podcast

  

  In this podcast special, ExchangeWire's head of content John Still is joined by the Information Commissioner's Office's deputy commissioner, Stephen Bonner, to discuss the ICO's recent study around the data compliance of the UK's top 100 websites. Tune in as Stephen [...]

• Brand Metrics Appoints Alysha Dino to Drive Global CTV Measurement Growth

  2 months ago News

  

  As Brand Metrics’ CTV (Connected TV) measurement solutions continue to enjoy good traction in the marketplace, the global ad tech company has announced the addition of Alysha Dino to its rapidly expanding team. Alysha is US-based, and joins the Brand Metrics [...]

• “Most companies in retail media have hit some kind of ceiling,” Defining the Future of Commerce with Andreas Reiffen, Pentaleap

  2 months ago News

  

  Retail media is emerging as a powerful tool for retailers and brands, transforming how they connect with consumers and generate revenue. To delve deeper into this growing trend, we spoke to Andreas Reiffen, CEO and founder of Pentaleap. One of the [...]

• URL Genius x impact.com: Commerce Creator Survey

  2 months ago News

  

  Industry pioneer in intelligent app linking, URLgenius, and impact.com, the world’s leading partnership management platform, joined forces to unveil key insights from their latest Commerce Creator Lightning Survey. The findings spotlight new opportunities for brand marketers to align with commerce creators [...]

• ​​VideoHeroes Unveils Green Media Products (GMPs) for Brands & Agencies Powered by Scope3

  2 months ago News

  

  Today (September 26th, 2024), VideoHeroes, a leader in programmatic advertising, is thrilled to introduce our Green Media Products (GMPs) for brands and agencies, powered by Scope3. This groundbreaking suite brings together sustainability and advanced technology, showcasing our commitment to making [...]

• In Memoriam: Emma Kate Williams

  2 months ago News

  

  Emma Kate Williams, talented visual artist and prolific ad tech marketer, died on 3 September at St. Joseph’s Hospice, Hackney. She was 43. Erich Wasserman pens a tribute. Emma Kate Williams, talented visual artist and prolific ad tech marketer, suffered from [...]

• ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC 

  2 months ago News

  

  Today’s news: ASA Bans Nike and Sky Ads; TikTok Launches Search Ads Campaign; Max Streaming Arrives to APAC  The UK’s Advertising Standards Authority (ASA) has banned Sky and Nike ads for using “dark pattern” advertising tactics which intend to mislead consumers. [...]

• DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media

  2 months ago News

  

  DMEXCO returned to the Koelnmesse last week, bringing together names from the ad tech industry for one of Europe’s best-known conferences. So what went down? As expected, AI was the dominant theme, moving beyond hype to practical applications. Discussions focused on [...]

• LIBER8 & Mantis Partner to Launch the UK’s First Curated Digital Marketplace for Women’s Sport

  2 months ago News

  

  Mantis, the leading provider of brand safety and contextual advertising solutions, has announced a strategic partnership with LIBER8, a specialist digital women’s sports content and media company, to help power LIBER8 Curate, the UK’s first digital women’s sports content marketplace. [...]

• Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+ 

  2 months ago News

  

  Today’s news: Origin Beta Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+  UK advertiser trade group ISBA yesterday announced the launch of Beta trials for Origin, its cross-media audience measurement platform. The trial will [...]