Latest Stories

• Utiq Selects Adform as Exclusive Launch Partner

  2 years ago News

  Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic consent service, Utiq. Utiq is a joint venture by four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and [...]

• The Value of Attention in Ad Tech's New Era – Q&A with Gregor Smith, SmartFrame

  2 years ago News

  

  Ahead of ATS London 2023, Gregor Smith, global advertising sales director, SmartFrame, outlines the importance of attention in a privacy-first world, the challenges around measuring this valuable currency, and how the emergence of new technologies will impact its application. What are [...]

• Microsoft Launches API for Chatbot Ads; LinkedIn Shutters China Operations

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia. Microsoft announces API for [...]

• Connatix Becomes Google Certified Publishing Partner

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced its recognition as a Google certified publishing partner (GCPP). The certification underscores Connatix’s expertise in providing publishers with innovative video solutions that drive their businesses forward.  As a certified [...]

• Digital Turbine Expands Partnership with Google Cloud to Deliver Frictionless App Install to Developers

  2 years ago News

  

  Today (May 9th, 2023), Digital Turbine announced an expansion of its partnership with Google Cloud to deliver DT’s SingleTap technology to app developers, revolutionising the app install experience. Now available on Google Cloud Marketplace, SingleTap gives Google Cloud customers a [...]

• PubMatic Launches Activate - Bringing Programmatic Automation to Direct Deals for CTV & Video

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the launch of Activate. This groundbreaking new end-to-end supply path optimisation (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium [...]

• Shopify Shed Staff and Logistics Arm; PubMatic Launch DSP-Less Solution

  2 years ago News

  

  In today's ExchangeWire news digest: Shopify will cut 20% of its headcount and sell its logistics business; PubMatic launches a DSP-less media buying solution; and Meta close Facebook Online Paid Events. Shopify sheds staff, sells logistics business Shopify will lay off around [...]

• Adelaide & ADYOULIKE Partner to Launch High-Attention Auction Packages

  2 years ago News

  

  Global advertising platform ADYOULIKE has partnered with Adelaide, the leader in attention-based media quality measurement, to launch Auction Packages powered by Adelaide AU (attention unit) data. As one of the first sell-side partners to curate inventory deals using Adelaide’s AU, [...]

• Scale & Targeting on the Open Web: Interview with Rafael Amieva, Outbrain

  2 years ago News

  

  In this exclusive interview on the eve of ATS Madrid 2023, ExchangeWire speaks to Rafael Amieva, general manager, Spain, Outbrain, on how marketers can maximise scale and privacy-conscious targeting capabilities following the deprecation of the third-party cookie. What options are available [...]

• The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot

  2 years ago News

  

  This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot... News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [...]