Latest Stories

• From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend

  2 months ago News

  

  At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [...]

• Clinch Launches GenAI-Powered ‘Copilot’

  2 months ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [...]

• Trump Border Ad Generates Most Intense Emotional Reaction of US Election so Far

  2 months ago News

  

  An ad from Donald Trump’s campaign team criticising Presidential rival Kamala Harris for her immigration policies and her approach to the southern border is the most emotionally engaging ad of the 2024 US Presidential Election so far, according to new [...]

• Perplexity in Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden  

  2 months ago News

  

  Today’s news: Perplexity In Talks with Brands for Digital Ads Model; ITV Encourages Advertisers to Embrace GenAI; Roblox Building Walled Garden AI search engine Perplexity is in talks with big brands regarding its new advertising model, which is due to launch [...]

• PubMatic Becomes the First Supply-Side Platform to Integrate with Digiseg

  2 months ago News

  

  Digiseg, a leading audience data company, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 23rd, 2024) announced the launch of IP-based data integration across Europe. PubMatic is the first supply-side platform (SSP) [...]

• Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

  2 months ago News

  

  Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already [...]

• Schibsted Marketplaces Partners with goTom to Revolutionise Media Sales & Workflow Automation

  2 months ago News

  

  goTom, a leading provider of specialised CRM and order management platforms for digital advertising, is proud to announce a strategic partnership with Schibsted Marketplaces, the premier developer and operator of marketplaces in the Nordic countries. This collaboration aims to enhance [...]

• YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  

  2 months ago News

  

  Today’s news: YouTube’s Pause Screen Ads Roll Out to All Advertisers; FTC Denounces Social Media Giants’ Data Use; Publicis Groupe Acquires Mars United Commerce  More than a year after YouTube revealed it was testing ads which play when a user pauses [...]

• Publicis’ Ranga Somanathan on Singapore’s Elections Bill, Google’s Confidential Matching and Financial Audits in Programmatic 

  2 months ago Podcast

  

  On today’s MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by CEO Rachel Smith and Ranga Somanathan, Publicis CEO to discuss the latest in media, marketing and tech.  They examine Singapore’s new Elections Bill which seeks to uphold the integrity of [...]

• Google v USA: Week Two Court Report

  2 months ago News

  

  The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [...]