Latest Stories

• Activision Blizzard Proposes Settlement to DOJ Lawsuit; Alibaba Launches Budget Channel 99 Temai

  2 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard proposes a settlement to end an antitrust lawsuit from the DOJ; Alibaba adds 99 Temai to its flagship retail platform Taobao; and Texas approves a bill restricting benefits for crypto miners. Activision offers to [...]

• Azerion Launches Performance Arm to Power Smarter Advertising Across the Full Customer Journey

  2 years ago News

  

  Azerion, the digital entertainment and media platform, has supercharged its full-funnel brand performance capabilities with the launch of a new data and technology arm, Performance by Azerion.   The team of data and technology specialists will help clients to create bespoke targeting, creative, [...]

• Magnite Broadens Global Footprint with First Nordics Office & Appoints Natasha Westlund as Head of Nordics

  2 years ago News

  

  Magnite, the largest independent sell-side advertising company, today (April 4th, 2023) announced the appointment of Natasha Westlund as the head of Nordics and the opening of a new office in Stockholm, which will serve as the company’s base across Sweden, [...]

• IAS -  "Why the future of marketing must be inclusive"

  2 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, ran an online survey among Singapore consumers to better understand consumer attitudes toward D&I overall and in digital advertising. This study explores why diversity matters in advertising and measures how [...]

• Gaming & Ad Industry Innovators Launch Podcast Dedicated Site for Women Lifting Women

  2 years ago News

  

  In honour of International Women’s Day, audience intelligence platform NumberEight and in-game audio pioneer Odeeo are launching a platform dedicated to lifting women in tech (womendontplay.com), a destination to host interviews, resources, and tools for women (and men) in the [...]

• WWE Tag Teams with UFC in Multibillion Dollar Deal; Twitter-Alternative Post Open to Public

  2 years ago News

  

  In today's ExchangeWire news digest: WWE merges with UFC in a multibillion dollar deal; publisher-focused microblogging site Post becomes available to the public; and Australia becomes the latest country to ban TikTok from government devices. No holds barred: WWE merges with UFC Word [...]

• Italy Suspends ChatGPT Over Privacy Fears; Google Hit with Multibillion Pound Advertising Lawsuit

  2 years ago News

  

  In today's ExchangeWire news digest: Italy temporarily blocks ChatGPT over privacy concerns; Google is hit with a multibillion pound advertising lawsuit in the UK; and Hong Kong sees its crypto ambitions bolstered by tightening restrictions in the US. Italy temporarily bans [...]

• The Stack: Disney Leaves the Metaverse, Should AI Slow Down?

  2 years ago News

  

  This week: Disney shutters its metaverse unit after a year, AI and tech experts call for a pause in development... Do AI developers need to push the pause button? An open letter, co-signed by Elon Musk, Steve Wozniak, and more than [...]

• The MadTech Sketch: DSP vs SSP: When Two Tribes Go To War

  2 years ago News

  

  In this week’s Madtech Sketch, Ciarán O'Kane outlines a looming battle between SSPs and DSPs. There was a lot of drama around the first anniversary of The Trade Desk’s (TTD) supply path optimisation (SPO) product, OpenPath. OpenPath has been positioned as [...]

• dentsu's Dan Calladine on the Growth of AVOD, Chatbot Misinformation, and the State of the Metaverse

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Dan Calladine, head of media futures at dentsu, joins ExchangeWire's Grace Dillon and Mat Broughton to discuss the growth of AVOD, concerns about chatbots spreading misinformation, current views of the metaverse, and [...]