Latest Stories

• The MadTech Podcast Special: SCMP's Kevin Huang on Data, Transparency and Quality Journalism

  2 years ago Podcast

  

  South China Morning Post's Chief Operating Officer joins ExchangeWire's John Still to discuss how the 120-year old publisher has made waves in a digital world. In this episode, Huang dives into the importance of adaptability in a digital world, accuracy and [...]

• 'Powering the buying process through data': in Discussion with MiQ

  2 years ago News

  

  At the Road to ATS Singapore 2023, ExchangeWire’s Lindsay Rowntree caught up with Jason Scott, CEO APAC, and Gurman Hundal, co-founder, of MiQ to discuss the company’s growth in APAC, the development of TV advertising is across the region, and [...]

• TikTok Promises New Measures to Protect User Data; Google Opens Early Access to Bard Chatbot

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok's CEO promises to protect users' data from foreign access; Google gives select users in the US and UK access to its to Bard chatbot; and a private antitrust lawsuit against Microsoft's acquisition of Activision [...]

• impact.com Appoints New Chief People Officer to Lead People Growth & Excellence

  2 years ago News

  

  impact.com, the world’s leading partnership management platform, announces the appointment of Michelle Denman as chief people officer (CPO).   Denman brings more than three decades of experience in human resources, people development, talent acquisition, and organisational development. As CPO, she will lead [...]

• Equativ Renews Partnership with Seedtag & the Extension of Their Contextual AI Solution

  2 years ago News

  

  Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual [...]

• Equativ annonce le renouvellement de son partenariat stratégique avec Seedtag et l'extension de leur solution d'IA contextuelle à l'offre de curation d'Equativ.

  2 years ago News

  

  Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]

• Calzedonia Invests in AI Technology from Scibids & Dentsu to Optimise the Performance & Results of its Media Buying Efforts

  2 years ago News

  

  Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]

• Evorra Partners with PubMatic to Deliver Compliant, Addressable Audiences Globally

  2 years ago News

  

  Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, today (March 21st, 2023) announced a global partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, to enable compliant and addressable audience building [...]

• Broadsign & Vistar Media Partner to Streamline Programmatic DOOH Transactions

  2 years ago News

  

  Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today (March 21st, 2023) announced a mutual integration to their respective mediation layers. Enabling an open, fair-play auction regardless of which firm’s mediation layer is used, the collaboration lowers the [...]

• ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market

  2 years ago News

  

  ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores [...]