Latest Stories

• Google v USA: Week Two Court Report

  2 months ago News

  

  The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. In the second week of the USA v Google antitrust trial, significant developments shed further light [...]

• The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads 

  2 months ago News

  

  This week on The Stack: This Week’s Legal Action; UK Gov Cracks Down on Junk Food Ads; Today’s MadTech Daily  This week, Google won an appeal against an antitrust fine of €1.5bn (£1.26bn) from the EU. The fine was a result [...]

• The Wires 2024 Shortlist Unveiled: Fierce Competition Across All Categories

  2 months ago News

  

  The Wires 2024 shortlist is officially out. There's a lot of competition, and standards have been incredibly high - read on to discover who's made the cut... ExchangeWire's The Wires Awards has become a hallmark event in the ad tech industry. [...]

• Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer 

  2 months ago News

  

  Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer  Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]

• Pixalate Unveils New Q2 2024 Seller Trust Index; Now Ranks 580+ Sellers in 140+ Markets

  2 months ago News

  

  Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform, today (September 18th, 2024) released the expanded Global Seller Trust Indexes for Q2 2024 to rank open programmatic ad sellers across desktop and mobile web, mobile apps, and connected [...]

• First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France

  2 months ago News

  

  First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

• Major New Study Reveals Key Trends in CTV Ad Engagement in Europe

  2 months ago News

  

  ShowHeroes Group, a global leader in contextual online video and CTV advertising, and KINESSO, a technology-driven performance marketing agency, have released a sequel to ShowHeroes’ acclaimed scientific study of audience behaviour when watching CTV advertising. The study, titled "Why CTV Reigns [...]

• Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards

  2 months ago News

  

  Today’s news: Sky Betting and Gaming Caught in Cookie Chaos; TikTok Takes On the US; IAB’s New Retail Media Standards Bonne Terre Limited – trading as Sky Betting and Gaming – has been issued with a reprimand from the Information Commissioner’s [...]

• FreeCast Adds Three FAST Channels from VideoElephant

  2 months ago News

  

  FreeCast is announcing a new partnership with VideoElephant, one of the world’s largest libraries of premium video content and a leading video solution for channel owners. FreeCast is the low-cost live local and streaming integrated TV solution considered home to [...]

• ShowHeroes Scores Big for Electric Car Giant BYD at UEFA EURO 2024

  2 months ago News

  

  ShowHeroes – a global leader in digital video, offering content, technology, and sustainable advertising solutions – brought it home for EV powerhouse BYD this summer, using a top-performing video campaign to leverage the UEFA Euro 2024 Football Championship as a [...]