Latest Stories

• Meta Faces New Lawsuit in Kenya; Google Suspends Pinduoduo After Finding Malware

  2 years ago News

  

  In today's ExchangeWire news digest: Meta and its content moderation partners face legal action in Kenya; Google temporarily removes Pinduoduo from its Play Store due to security concerns; and Amazon prepares to cut 9,000 jobs. Meta sued by former content [...]

• Magnite Study- Streaming TV’s New Era: Streaming is Watched More Than Any Other Form of TV in the UK

  2 years ago News

  

  Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.” The research finds that streaming TV, which comprises television content streamed via the internet on any device, [...]

• Integral Ad Science Ad Verification Programme Goes Live with Netflix

  2 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered [...]

• PubMatic Names Sandro Catanzaro VP of Product Management for Connected TV & Video

  2 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (March 21st, 2023) announced it has appointed Sandro Catanzaro as VP of product management for CTV & Video. At PubMatic, Catanzaro will be responsible for the product vision [...]

• DoubleVerify Continues CTV Momentum as Media Quality Measurement is Now Available to Current Netflix Advertisers

  2 years ago News

  

  DoubleVerify, a leading digital media measurement, data, and analytics software platform today (March 20th, 2023)  announced that DV’s measurement solutions are now available for all Netflix advertisers. With this release, Netflix advertisers can ensure that their video ads are safe [...]

• Microsoft to Launch In-House App Store; TikTok App Banned from Government Devices in UK

  2 years ago News

  

  In today's ExchangeWire news digest: Microsoft prepares its own app store to rival Google and Apple; the UK government bans ministers from using the TikTok app; and Taiwan prepares new legislation to regulate the crypto industry. Microsoft to launch in-house app [...]

• The Stack: HSBC Rescues SVB UK in £1 Deal; Meta to Cut Workforce by 10,000

  2 years ago News

  

  This week: HSBC deal saves SVB’s UK operations, Meta announces new wave of job cuts… Another dramatic week in ad tech began with fallout from Silicon Valley Bank’s collapse. The US and UK governments scrambled to protect investors’ funds, with HSBC [...]

• Billion Dollar Boy's Thomas Walters on the UK Creative Sector, SVB, and Spotify

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Thomas Walters, founder and Europe CEO of Billion Dollar Boy, joins ExchangeWire staff writer Hannah Dillon and head of content John Still to discuss the UK's creative sector, HSBC rescuing SVB UK [...]

• GumGum Announces Industry’s First 100% Brand Safe Ad Exchange

  2 years ago News

  

  GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum’s ad exchange will now have enhanced brand safety protection through Verity™, GumGum’s proprietary and accredited contextual intelligence platform. Verity is already integrated and applied [...]

• Adnami Signs with Schibsted & Amedia to Deliver High Impact Ads with Unparalleled Reach AcrossThe Nordics

  2 years ago News

  

  Ad tech company, Adnami, has been approved by Schibsted and Amedia, the largest media group in the Nordics, to deliver its high-impact formats which cut through a fragmented media landscape, delivering high-performance campaigns for a range of businesses. Peter Østrem, Adnami’s [...]