Latest Stories

• The Stack: US Authorities Empowered to Ban TikTok; Dentsu to Buy Tag in £533m Deal

  2 years ago News

  

  This week: Washington backs bill to ban TikTok, Dentsu strikes deal to buy Tag...  This week witnessed a major blow for TikTok, with the The White House endorsing a bill allowing US authorities to ban the video-sharing app. In a bid [...]

• ShowHeroes -‘Women Lead’ Podcast Launches Under The Digital Distillery Podcast Network

  2 years ago News

  

  ShowHeroes Group has announced that it is launching a new podcast under The Digital Distillery Podcast Network, entitled Women Lead. The female-led podcast focuses on topics and issues relevant to women covering such bases as leadership, career-building advice, empathy, empowerment, and [...]

• The MadTech Sketch: Welcome to the No Data Zone

  2 years ago News

  

  On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem. Ad tech will have you believe that programmatic is putting the right message in front [...]

• EssenceMediacom's Laura Wade on Sustainability in Fashion, Retail Tech and the Green Potential of AI

  2 years ago Podcast

  

  On this week's MadTech Podcast, Laura Wade, EssenceMediacom's VP, sustainability, joins ExchangeWire head of content John Still and COO Lindsay Rowntree to discuss sustainability within ad tech, focusing on consumer demands around ESG in the UK, Walmart's foray into tech, Character.AI's [...]

• DoubleVerify Appoints Laetitia Zinetti as Regional Vice President for Southern Europe

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, has announced the appointment of Laetitia Zinetti as regional vice president for Southern Europe (France, Italy, Spain, Portugal and Greece) to lead the company’s growth within the region. With [...]

• Edinburgh Airport Launches Programmatic DOOH with JCDecaux UK

  2 years ago News

  

  JCDecaux UK has added programmatic buying capabilities to the advertising locations at Edinburgh Airport. The offering connects advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital out-of-home supply-side platform.  First to market with this new [...]

• The Great Outdoors: the Global Growth of OOH

  2 years ago News

  

  In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [...]

• Hubvisor & Media.Figaro Partner to Launch DIRECT DEAL

  2 years ago News

  

  Hubvisor and Media.Figaro has announced the launch of DIRECT DEAL, the company’s new SPO solution for increased transparency, value, and environmental responsibility.  Built by Hubvisor, DIRECT DEAL allows Media.Figaro to offer deals via a disintermediated programmatic route, thus constituting a complementary [...]

• Industry Heavyweight Pierre Naggar Joins MINT as Director of Sales to Lead UK Expansion

  2 years ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software as a service, announced the appointment of Pierre Naggar as director of sales for the UK. In this new role, Naggar will take the lead on spearheading the company’s growth [...]

• TikTok Unveils Plan to Assuage EU Regulators; Chinese AI Groups Sidestep US Restrictions 

  2 years ago News

  

  In today's ExchangeWire news digest: TikTok announces "Project Clover" in response to data privacy concerns in Europe; AI firms in China turn to third parties and cloud software to workaround US chip restrictions; and crypto bank Silvergate announces its closure. TikTok [...]