Latest Stories

• DoubleVerify Launches DV Campaign Automator for Google Campaign Manager 360

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (March 8th, 2023) announced the launch of DV Campaign Automator for Google Campaign Manager 360.  DV Campaign Automator is a first-of-its-kind solution that streamlines the entire campaign trafficking [...]

• Adelaide Partners With Magnite, PubMatic & Other SSPs to Launch the Industry’s First High Attention Marketplaces Worldwide

  2 years ago News

  

  Adelaide, a leader in attention metrics, has announced the launch of global High Attention Markets in partnership with Google Display & Video 360, Xandr, part of Microsoft Advertising, Magnite, PubMatic, Teads, Sovrn, TRUSTX, and Sharethrough. This groundbreaking initiative enables advertisers [...]

• Mint Cresce Ancora Con Numeri Da Record & Conferma Lo Stesso Trend Anche Per Il 2023

  2 years ago News

  

  MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

• Connatix Names Mike Caprio SVP & GM of Americas

  2 years ago News

  

  Connatix, the leading video technology company for premium publishers and advertisers, announced the appointment of Mike Caprio as SVP and GM of the Americas. In this role, Caprio will be responsible for driving the adoption of Connatix’s innovative video technology [...]

• Seedtag’s Contextual AI Reveals Drivers of Online Interest in International Women’s Day

  2 years ago News

  

  Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

• White House Backs Bill to Ban TikTok; Musk Ordered to Increase Twitter’s Human Moderators

  2 years ago News

  

  In today's ExchangeWire news digest: Washington endorses legislation to ban TikTok; Brussels tells Musk to hire more human moderators for Twitter; and e-commerce platform Shopee reports its first-ever quarterly profit. Washington supports bill to ban TikTok The White House has endorsed new [...]

• 'The Inevitable Disruption of an Inefficient System': State Your Case on Sustainability

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

• 'A Recalibration is Overdue': have your say on measurement, attention and context

  2 years ago News

  

  ExchangeWire’s Industry Review returns in May 2023, and there’s still time for you to lead the discussion. We’re taking a look at each of our industry-defining themes this week, starting with measurement, attention and context. Getting the big decisions right matters, [...]

• The MadTech Podcast Special: The Evolution of Digital Supply Chains

  2 years ago Podcast

  

  In our latest episode of The MadTech Podcast Special, Emma Newman, chief revenue officer, EMEA at PubMatic, joins ExchangeWire head of content John Still. Together, Newman and Still discuss issues including efficiency, transparency, and the key challenges impacting digital supply [...]

• Tombras Selects Clinch as Primary Ad Serving & Omnichannel DCO Partner

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, today (March 8th, 2023) announced that the company has been selected as the primary ad serving and dynamic creative optimisation (DCO) [...]