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Digiseg Appoints Monetisation Veteran to Lead Publisher Sales
Digiseg, the global leader in privacy-first household demographic data, has appointed Astrid Thusgaard-Madsen to lead publisher sales based in Copenhagen, Denmark. With an extensive background in digital including significant experience on the sell-side, driving revenue growth for publishers. Astrid joins [...]
NumberEight Partners With FourM to Solve Identity With Cohort-Based Marketing in the Japanese Market
NumberEight and FourM - Japan’s leading app consultancy and integration house, and a subsidiary of end-to-end commerce enablement company AnyMind Group - have signed a deal to empower Japanese publishers by providing them access to unique new first-party data. By [...]
Twitter Revenue Down 40% for Q4 2022; Binance Plan to Elude US Authorities Exposed
In today's ExchangeWire news digest: Twitter reports its revenue and adjusted earnings dropped in December 2022; A report from The Wall Street Journal has revealed that Binance planned to elude US authorities; and the FTC fines BetterHelp for sharing sensitive [...]
Commerce Media: The Anatomy Of a Utility Publisher
Following on from last week’s MadTechSketch, Ciaran O’Kane dives a little bit deeper on the “utility publishers” category that is becoming a mainstay of commerce media. Typically a utility publisher is a service not reliant on advertising as the primary revenue [...]
The Stack: Axel Springer Shifts to US, Ex-Meta Execs Launch Anonym
This week: Axel Springer sets its sights on the US, former Meta execs launch new measurement start-up Anonym… Wednesday marked the start of Spring, and it appears the tech industry is already embracing the season of new beginnings. In Europe, German [...]
The Road to ATS London: Industry Obsessions in 2023
It's a change of pace for this week's episode of The MadTech Podcast; we're bringing you the highlights from our Industry Obsessions in 2023 panel discussion from The Road to ATS London. This event, which was exclusive to agencies, brands, [...]
Playground xyz Study Finds Carbon Emissions From Digital Ads Fall by 63% on Average When Measured & Optimised for Attention Time
Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]
Former Meta Execs Launch Measurement Start-up; Just Eat to Lose €5bn over Pandemic-era Deals
In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]
Evorra Partners With Lotame’s Panorama ID™ Solution to Power Activation
Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global technology company that makes customer data smarter, faster, and easier to use, to spearhead the use of its Panorama ID [...]
Winkel Media selecciona a Hivestack como socio de la plataforma del lado de la oferta para publicidad programática digital fuera del hogar
Hivestack, la empresa de tecnología de publicidad digital exterior programática (DOOH) líder a nivel mundial, anunció hoy (Marzo 3rd, 2023) su asociación con Winkel Media, la primera red de análisis de datos y medios digitales inteligentes de América Latina, con [...]
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