Latest Stories

• Mobile, measurement, and the pivot to privacy

  2 years ago News

  

  As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies, the implementation of Apple’s App Tracking Transparency (ATT) framework has created a fresh challenge for mobile advertisers. Not only has the [...]

• The MadTech Podcast Special: Google and the DoJ - what happens next?

  2 years ago Podcast

  

  In our latest MadTech Podcast Special, we turn our attention to the US Department of Justice's case against Google, which seeks to split up its ad business. For this discussion, ExchangeWire's John Still is joined by Jason Kint of Digital [...]

• DoubleVerify Partners With Samsung Ads Europe to Extend Media Quality Verification

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (February 28th, 2023) announced its partnership with Samsung Ads Europe. This partnership will provide advertisers across Samsung’s 50 million Smart TVs in Europe with solutions to help [...]

• GumGum Appoints New Staff Members Across Germany

  2 years ago News

  

  GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]

• Japanese Firms Partner to Develop Web3 Infrastructure; Breton Denies EU Favours Telcos over Big Tech 

  2 years ago News

  

  In today's ExchangeWire news digest: major Japanese companies to collaborate on Web3 infrastructure; EU chief Breton denies favouring telcos over Big Tech; and the Canadian government becomes the latest to ban staff from using the TikTok app. Fujitsu, Mitsubishi to collaborate [...]

• RTB House Releases Results From FLEDGE API Testing

  2 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments.  The research found [...]

• the7stars Wins UK Media Account for People’s Postcode Lottery

  2 years ago News

  

  People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]

• Apple to Take Ads to Apple TV+?; European Commission Staff Banned from Using TikTok

  2 years ago News

  

  In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]

• Capire meglio l'impatto del DOOH con la nuova attribuzione delle visite di Taptap Digital

  2 years ago News

  

  Taptap Digital, la multinazionale leader nel programmatic ad tech supportata dall'intelligenza geospaziale, lancia la misurazione dell'attribuzione delle visite per le campagne digital out of home (DOOH) a supporto della sua già solida soluzione DOOH, utilizzata da global brands come Dior, [...]

• “People care about Web3 now.”: a discussion with Ben Putley, Alkimi Exchange

  2 years ago News

  

  Web3’s practical applications are already being felt across various industries. From finance and healthcare to education and gaming, Web3 is providing new opportunities for individuals and businesses to communicate, interact and transact. Advertising is no different, and Alkimi Exchange sits at [...]