Latest Stories

• Link Between Attention & Drivers of Brand Outcomes Revealed in New Research

  2 months ago News

  

  Today, (September 17th, 2024) Havas Media Network shares new research on the relationship between predicted attention and brand metrics in a pioneering study that integrates impression-level viewability and frequency data with consistent, scaled brand lift response data. The study was [...]

• How First-Party Data Is a Force for Reach and Scale

  2 months ago News

  

  In this feature, Rob McLaughlin, founder of AUDIENCES, discusses the importance of interoperability when harnessing first-party data. Advertisers are finding explosive reach and scale by bringing first-party data into the planning and activation of media across the plan. Programmatic is seeing [...]

• Seedtag Achieves 164% Increase in Advertising Performance with Dynamic Placement Optimisation

  2 months ago News

  

  Dynamic Placement Optimisation (DPO) from Seedtag, the global contextual advertising company, delivers a remarkable 164% increase in attention compared to standard IAB formats, according to a new analysis from Lumen Research that spanned over 12,000 domains. A Lumen Research study indicated [...]

• Equativ Appoints Jonathan Haines as Managing Director for UK & Northern Europe

  2 months ago News

  

  Equativ, the leading global independent ad platform, announces the appointment of Jonathan Haines as the new managing director for the UK and Northern Europe. Previously the head of enterprise sales for curation at Equativ, Haines has been with the company since [...]

• Opti Digital Welcomes Guillem Fiter as Chief Marketing Officer

  2 months ago News

  

  Opti Digital, a leading provider of innovative digital advertising monetisation solutions, has appointed Guillem Fiter as its new chief marketing officer. This strategic move aligns with the company's ongoing efforts to expand its market presence and strengthen its leadership position [...]

• Programmatic DOOH Adoption Rate Expected to Increase in the UK to 36% in the Next 18 Months

  2 months ago News

  

  Today, (September 17th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (prDOOH) market.  The findings show that the UK is a well-established prDOOH market, with programmatic accounting for almost a [...]

• ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads Online; The Hague Bans Fossil Fuel Ads 

  2 months ago News

  

  Today’s news: ITV Launches Discount Finding Extension; UK to Ban Junk Food Ads; The Hague Bans Fossil Fuel Ads  ITV has launched ITV Kerching, a new customer-facing affiliate marketing brand which aims to save online shoppers money. It’s a browser extension, [...]

• Onetag & Adelaide Introduce Attention-Based Programmatic Media Planning & Activation

  2 months ago News

  

  Onetag, the AI-powered smart curation platform for high media quality and better performance, today (September 17th, 2024) announces a partnership with Adelaide, the industry leader in attention-based media quality measurement. The partnership will measure Onetag’s global premium supply against Adelaide’s AU [...]

• Haleon Selects PubMatic as Supply Optimisation Partner

  2 months ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (September 16th, 2024) announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon.   PubMatic has been selected by Haleon [...]

• Apple Allows Alternative App Stores on iPad in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model 

  2 months ago News

  

  Today’s news: Apple Allows Alternative App Stores in EU; Spotify Strives to Grow Video Catalogue; OpenAI Launches New Model  Thanks to the Digital Markets Act, Apple will be allowing third-party app stores on iPads within the EU from today (16th September). [...]