Latest Stories

• New Creepy Clown Campaign from Six Flags is the Scariest Ad of All Time, According to New AI Ranking by DAIVID

  3 months ago News

  

  A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID.  Ahead of Fright Night, the global creative effectiveness platform [...]

• Yahoo DSP Partners with GeoEdge to Safeguard the Ad Experience Across its Digital Ecosystem

  3 months ago News

  

  By leveraging GeoEdge’s ad quality service, Yahoo DSP elevates its infrastructure to ensure that ad creatives are secure and free from malware and content risks. As digital advertising faces increasing user experience and safety threats, GeoEdge's protection safeguards against malicious [...]

• Only 14% of UK Shoppers Plan to Spend in Holiday Sales

  3 months ago News

  

  New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]

• DAIVID Launches AI-Powered Solution That Predicts Attention, Emotions, Memory & Brand Impact of Ads

  3 months ago News

  

  Global creative effectiveness platform DAIVID today (October 29th, 2024) launched a new AI-powered, self-service solution that predicts the emotions and attention levels an ad will generate, and its likely impact on brand and business metrics.   Trained using tens of millions of [...]

• YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot 

  3 months ago News

  

  News in brief: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a Year  YouTube Expands Shopping Affiliate Programme to India  Expanding the reach of its existing [...]

• Haunted by keywords: 41% of Halloween Articles Wrongly Blocked, Reveals Mantis Data

  3 months ago News

  

  Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, has today (October 28th, 2024) released data highlighting brands that rely on outdated keyword blocklists will be blocking more than 41% of Halloween content and [...]

• Nexxen Launches Deal Marketplace for Premium Video, TV, and Display

  3 months ago News

  

  Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (October 28th, 2024) announced the launch of Deal Marketplace, the newest feature within its demand-side platform, Nexxen DSP.  With a centralised interface, Deal Marketplace [...]

• Opti Digital Welcomes Nadia Rabhi as Publisher Development Director for France-Benelux

  3 months ago News

  

  Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.  This strategic hire aligns with Opti Digital’s remarkable global [...]

• Google Ordered to Pay Antitrust Damages to Equativ; Meta Moves into AI Podcasting Game

  3 months ago News

  

  News in brief: Google ordered to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta moves into the AI podcast game; Elon Musk's X set to miss political advertising revenue targets Google Fined for Anti-Competitive Practices in Online Advertising The Paris [...]

• FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

  3 months ago News

  

  FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers, including First-id. The move is part of a wider initiative to facilitate the integration of IDs from multiple providers, offering [...]