Latest Stories
ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]
LoopMe Acquires Chartboost from Zynga
LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software. Financial details of [...]
PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting
Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns. Previously, incorporating media [...]
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