Latest Stories

• The News Movement’s Dion Bailey on the Daily Mail’s Strategic Overhaul, Australian Publishers vs Google and the EU’s New AI Laws 

  2 months ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by head of content John Still and Dion Bailey, co-founder / chief product and tech officer of The News Movement.  They discuss the Daily Mail’s plan to [...]

• The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves 

  2 months ago News

  

  This week on The Stack: Outbrain and Teads Officially Merge; Google’s Latest Moves; Today’s MadTech Daily  In some of the biggest ad tech news of the week, Outbrain completed its USD$900m (£725m) acquisition of Teads. Moving forwards, the entity which merges [...]

• Stadium to Screen: The Accelerating Shift to Streaming for Live Sports

  3 months ago News

  

  LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today (February 6th, 2024) announced findings from a newly released study titled Stadium to Screen, its latest report on the evolving habits of sports viewers across the UK, [...]

• Nexta’s Michael Wamberg on How Marketers can Boost ROAS in Retail Media 

  3 months ago News

  

  In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ad spend) in retail media. He expands on the benefits of self-service ad management, as well as [...]

• Pubstack Unveils Server-Side Ad Management, Propelling Programmatic Advertising into a New Era of Optimised Performance

  3 months ago News

  

  As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]

• Is Attention the measurement 'silver bullet'?

  3 months ago News

  

  Attention metrics have been gaining traction - could this be the year they become a staple of effective measurement? Mark Smith takes a look… Metrics like reach and viewability have long been standard-bearers for assessing the impact of marketing content.  But there [...]

• Google Drops Vow Against Using AI for Harm; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video

  3 months ago News

  

  News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video Google Drops Vow Against Using AI for Harm and [...]

• Adform Expands UK Operations with Significant Director Appointments

  3 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (February 5th, 2025) announces the appointment of Rhoanna Glenn as senior account director and Paul Islam as sales director.  With these hires, Adform is investing in expansion, [...]

• StackAdapt Raises USD$235M (£187.6M) to Drive AI-Powered Programmatic Advertising Growth

  3 months ago News

  

  StackAdapt, a leading AI-powered programmatic advertising platform, has announced a USD$235m (£187.6m) equity funding round. Led by Teachers’ Venture Growth (TVG), the investment arm of the Ontario Teachers’ Pension Plan, the round also saw participation from Intrepid Growth Partners and [...]

• Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

  3 months ago News

  

  Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]