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UMWW’s Ben Tuff on Google’s Bard, Weixin-Grab, and Meta’s Within Victory
On this week's episode of The MadTech Podcast, Ben Tuff, chief product officer at UM Worldwide, joins ExchangeWire editor Grace Dillon and CSO Ciarán O'Kane to discuss AI's impact on search, Tencent partnering with Grab, Meta's victory over the FTC, [...]
The Good, The Bard, The Ugly: Big Tech's February Financials Roundup
ExchangeWire senior editor Mat Broughton examines the financial results for the big tech quartet over the previous quarter, and their potential implications for the wider advertising industry. The global tech market continues to wobble like a 70’s blancmange, leading to heavy [...]
GumGum Granted First MRC Accreditation for Brand Safety & Contextual Targeting for CTV
GumGum, a contextual-first, global digital advertising platform, today (February 9th, 2023) announces that it has achieved an additional accreditation from the Media Rating Council (MRC), a US-based nonprofit organisation charged with auditing and accrediting measurement products used by media buyers [...]
Alkimi Exchange launches the world’s first decentralised ad exchange
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]
DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio
DoubleVerify, a leading software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory. Since the DV Fraud Lab first identified the family of fraud [...]
What if Google becomes a demand-side only business?
Ciaran O'Kane's latest MadTech Sketch looks at three 'what if' scenarios in the event of Google being forced into a sell-side ad tech/ad network spin-off. Much has been written about the DOJ suing Google over anti-competitive activity in the ad tech [...]
Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]
CMA Advances Towards Blocking Microsoft-Activision Deal; Disney to Cull 7,000 Jobs
In today's ExchangeWire news digest: a provisional ruling from the CMA threatens Microsoft's purchase of Activision; Disney announces a major overhaul, cutting jobs and spend; and The New York Times reveals it performed above expectations for Q4 2022. UK watchdog provisionally [...]
What Web3 means for e-commerce
While discussions of the metaverse often centre around future-gazing, virtual reality is already making waves in e-commerce. The metaverse market is expected to grow in excess of USD$60bn (~£48.3bn) by 2026 and big name brands have already made ventured into [...]
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