Latest Stories

• Adloox s’unit avec Equativ pour fournir aux éditeurs un accès transparent à sa solution de vérification et de mesure publicitaire.

  2 years ago News

  

  Adloox, seul outil français & européen de mesure de la qualité publicitaire accrédité par le MRC (Media Rating Council), et Equativ, la principale plateforme publicitaire indépendante, annoncent aujourd'hui (février 7th, 2023) leur partenariat.  Cela prend la forme d'une intégration officielle des [...]

• GumGum Goes Green with Cedara

  2 years ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]

• Cedara Joins Industry Organisations Ad Net Zero and IAB Tech Lab to Advance Media Sustainability

  2 years ago News

  

  Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]

• Google Launches ‘Bard’ AI Chatbot; SoftBank's Vision Fund Posts Fourth Consecutive Quarterly Loss

  2 years ago News

  

  In today's ExchangeWire news digest: Google launches its own AI chatbot ‘Bard’ in the wake of ChatGPT's success; SoftBank's investment arm, Vision Fund, posts a loss for the fourth consecutive quarter; and the FTC decides not to appeal Meta's purchase [...]

• Contextual Signals in Performance Campaigns: Interview with Kenneth López Triquell, Seedtag

  2 years ago News

  

  In this exclusive interview, Kenneth López Triquell, global head of performance at Seedtag, discusses how contextual signals can inform marketers on performance, what tools can help to maximise contextual advertising’s efficacy, and how the industry can assure marketers on the [...]

• Grandi Stazioni Retail and Hivestack partner for programmatic DOOH in Italy 

  2 years ago News

  

  Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a new partnership with Grandi Stazioni Retail, Italy’s largest service provider of commercial leasing and advertising spaces across all Italian travel sector. Grandi Stazioni [...]

• Grandi Stazioni Retail e Hivestack annunciano la loro partnership nel mercato del programmatic DOOH in Italia

  2 years ago News

  

  Hivestack, la più grande tech company di Programmatic DOOH al mondo, ha annunciato oggi una nuova collaborazione con Grandi Stazioni, Retail, il maggiore Media Owner in Italia di spazi pubblicitari nel travel. L'inventario DOOH di Grandi Stazioni Retail è ora [...]

• Google Backs Open-AI Rival Anthropic; Apple Reports Dip in Revenue

  2 years ago News

  

  In today's ExchangeWire news digest: Google pours USD$300m (~£248.8m) into AI developer Anthropic; Apple reports a decline in revenue following "significant" supply chain issues; and the FTC is allegedly preparing a lawsuit against Amazon for anticompetitive practices. Google invests in AI [...]

• The Stack: EU Commits to GDPR Crackdown; Meta Shares Soar Following Q4 Results

  2 years ago News

  

  This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023. Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors GDPR enforcement [...]

• Hello Health’s Hien Lane on RxPass, the ACCC's Influencer Crackdown, and Google Vs DOJ

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Hien Lane, senior vice president, APAC regional partnerships at Hello Health Group, joins ExchangeWire staff writer Hannah Dillon and head of content John Still. Together, the trio discuss Amazon's launch of a [...]