Latest Stories

• Google Backs Open-AI Rival Anthropic; Apple Reports Dip in Revenue

  2 years ago News

  

  In today's ExchangeWire news digest: Google pours USD$300m (~£248.8m) into AI developer Anthropic; Apple reports a decline in revenue following "significant" supply chain issues; and the FTC is allegedly preparing a lawsuit against Amazon for anticompetitive practices. Google invests in AI [...]

• The Stack: EU Commits to GDPR Crackdown; Meta Shares Soar Following Q4 Results

  2 years ago News

  

  This week: the European Commission commits to stricter GDPR monitoring, Meta sees shares rise after posting a positive outlook for 2023. Legal proceedings dominated ad tech this week, with the EU Commission announcing it will overhaul how it monitors GDPR enforcement [...]

• Hello Health’s Hien Lane on RxPass, the ACCC's Influencer Crackdown, and Google Vs DOJ

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Hien Lane, senior vice president, APAC regional partnerships at Hello Health Group, joins ExchangeWire staff writer Hannah Dillon and head of content John Still. Together, the trio discuss Amazon's launch of a [...]

• Taboola Beta Tests Integration of Generative AI Including ChatGPT to Revolutionise Ad Creation for Advertisers

  2 years ago News

  

  Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced it is experimenting with integrating generative AI, including ChatGPT by OpenAI, into its ad platform. One application of the new technology [...]

• LoopMe Announces Global Hires Amid Continued Revenue Growth

  2 years ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today (February 2nd, 2023) announced new hires on the heels of significant revenue growth – Lisa Coffey as chief revenue officer (CRO) and Andy Sophocli [...]

• Research from JCDecaux UK Shows Majority of Programmatic DOOH Marketers Operate in Integrated Omnichannel Digital Teams

  2 years ago News

  

  Today, (February 2nd, 2023) JCDecaux UK announced findings from a new research study titled "Programmatic DOOH: The Time is Now" into how marketers are using programmatic digital out-of-home advertising that reveals the majority of programmatic digital out-of-home (prDOOH) marketers are [...]

• Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised

  2 years ago News

  

  Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised.  Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]

• Meta Shares up 20% After Positive Q4 Posting; Publicis Predicts Continued Growth in 2023

  2 years ago News

  

  In today's ExchangeWire news digest: after posting an improvement to its underlying business, Meta's shares skyrocket by 20%; Publicis Groupe announces it anticipates growth of up to 5% in 2023; and the EU and Singapore officially launch a partnership to [...]

• IAB Europe Releases New Sustainability in Digital Advertising State of Readiness Report

  2 years ago News

  

  IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]

• BidMind Joins Interactive Advertising Bureau

  2 years ago News

  

  BidMind, an omnichannel programmatic advertising platform, has joined the Interactive Advertising Bureau (IAB), the digital media and marketing trade association. “Our team has solid experience connecting the dots between various technologies to help brands reach their audiences. Joining the ranks of [...]