Latest Stories

• Google v DoJ: Week One Court Report

  2 months ago News

  

  The ‘trial of the century’ for ad tech is underway. We’ll be wrapping up the events from the courtroom every Friday until the trial ends. As the Google v DoJ trial unfolds, Google’s alleged monopolistic control over the ad market is [...]

• ExchangeWire on Google’s Ad Stack Trial, Online Overtaking TV News and ATS London Highlights 

  2 months ago Podcast

  

  On this team episode of the MadTech Podcast, head of content John Still is joined by CEO Rachel Smith and COO Lindsay Rowntree. Following our ATS London event this week, they look back on highlights from the day as well [...]

• The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance 

  2 months ago News

  

  This week on The Stack: Pressure Mounts on Google; Meta Improves DMA Compliance; Today’s MadTech Daily  This week our ATS London event took place. From discussions about retail media to curation, speakers imparted insights about the latest industry hot topics. Of [...]

• Adnami Launches ‘Sonar’ to Simplify Attention Measurement in Digital Advertising

  2 months ago News

  

  Adnami, a leading provider of attention-first ad tech solutions, is proud to announce the launch of Sonar; its cutting-edge attention measurement technology using a unique one-tag technology to make attention a viable trading currency.  Able to measure both Adnami high impact [...]

• Teads Elevates Travel Performance Advertising with Teads Conversions

  2 months ago News

  

  Teads, the global media platform, is redefining travel advertising with its innovative Conversions solution, transforming the way travel brands achieve their business goals and engage with consumers in a post-pandemic world. Macro situation: As the travel industry rebounds post- COVID-19, marketing [...]

• Greenbids’ Michael Hanbury-Williams on the Industry’s Obsession with Carbon Emission Measurement, Reaching Net Zero and Opportunities in the UK Market 

  2 months ago News

  

  Michael Hanbury-Williams, recently appointed UK Managing Director at Greenbids, discusses how the ad industry's obsession with measuring carbon emissions has become a mere box-ticking exercise, and how genuine action can be taken. He considers the next steps for the industry [...]

• ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media  

  2 months ago News

  

  Today’s news: ATS London Highlights; Google vs DOJ Trial Update; Australia Plans Age Restriction for Social Media   Yesterday, the ad tech community gathered for our ATS London event. From industry veterans to first-time goers, we came together to hear fresh takes [...]

• Fortune Media & Great Place To Work Name Clinch to 2024 Best Workplaces in Advertising & Marketing List, Ranking No.16

  2 months ago News

  

  Great Place To Work® and Fortune have selected Clinch for the 2024 Fortune Best Workplaces in Advertising & Marketing™ List. This is Clinch’s 3rd time being named to this prestigious list, this year coming in at 16th place. Earning a [...]

• MGID Launches MGID+ Product Solution for Premium Publishers

  2 months ago News

  

  Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]

• Kevel & Placements.io Announce Strategic Partnership to Address Unique Challenges in Retail Media

  2 months ago News

  

  Kevel, the API-first ad-serving company for building custom, in-house ad platforms, and Placements.io, the leading revenue management platform for media companies, today (September 11th, 2024) announced a strategic partnership that will empower retailers and e-commerce brands to seamlessly manage, optimise, [...]