Latest Stories

• The Modern Media Planner Buyer - From Old School to Future Resilient

  3 months ago News

  

  In this op-ed, Vince Niou of Skeleton Key looks at the role of the modern media planner buyer, and how it has changed as the ad tech ecosystem has evolved Having spent the majority of my career on the agency side, [...]

• The Stack: Retail Media Making Waves

  3 months ago News

  

  A new retail media hub, a discussion on precision targeting, and the battle between instream and outstream video, all in today's Stack. Retail media is making waves. This week we were delighted to launch our new Retail Media Hub, in association with Nexta.io . Starting [...]

• ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix

  3 months ago Podcast

  

  On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth. News Corp sues [...]

• DoubleVerify Extends Media Quality Measurement on LinkedIn

  3 months ago News

  

  DoubleVerify, the leading software platform for digital media measurement, today (October 24th, 2024) announced the expansion of its independent media quality measurement coverage to include LinkedIn’s premium video inventory. This release enables advertisers to ensure their video ads on LinkedIn [...]

• What does retail media need to do next?

  3 months ago News

  

  Retail media has been a hot topic for the last year. But what does it need to do to hit the next level? The industry gives their thoughts. Brands and retailers are leveraging retail media to reach consumers at critical buying [...]

• Nexx360 Helps Publishers Maximise Revenue in Complex Programmatic Video Advertising Environment

  3 months ago News

  

  Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, maximise ad delivery rates to increase page load speeds, and reduce their carbon footprint. The Nexx360 [...]

• MadTech Sketch: The Retail Media Stack

  3 months ago News

  

  Retail media continues to be the hottest category in ad tech right now. A new RMN (retail media network) is coming to market almost daily, driven by endemic advertising demand.  PayPal, for instance, announced its plans recently to launch an [...]

• Digest: Spotify Tests New Ad Exchange

  3 months ago News

  

  News in brief: Spotify gets into the ad exchange business; Nvidia expanding into India's AI market; LinkedIn fined for breaching privacy rules Spotify is testing a new ad exchange, called Spotify Ad Exchange (SAX), to boost its automated ad offerings, focusing [...]

• Seedtag’s Seraphina Davey on How Premium Content Providers Can Continue to Thrive in a Privacy-first World

  3 months ago News

  

  In this Q&A, we chat with Seraphina Davey, global senior vice president of Publisher Partnerships at Seedtag, to discuss the world of premium content and how it can thrive in a privacy-conscious ecosystem. How can the industry maintain a privacy-first approach, [...]

• Content Ignite Unveils Experiment Technology to Optimise Ad Performance for Publishers

  3 months ago News

  

  Content Ignite, the publisher-first advertising technology and monetisation platform, has announced the launch of its cutting-edge experiment technology, designed to significantly enhance ad performance and revenue for digital publishers.  This innovative feature allows publishers to effortlessly set up, run, and analyse [...]