×

Latest Stories

  • Digest: News Corp Sues Perplexity

    News

    Newspaper versus Gen AI

    In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [...]

  • Taboola Signs Exclusive Deal with National World & Axiom Media Alliance (AMA)

    News

    Taboola, a global leader in powering recommendations for the open web, has signed an exclusive multi-year partnership with National World, one of the UK’s largest regional publishers reaching more than 15 million monthly visitors.   The London Stock Exchange-listed National World is [...]

  • iion Welcomes Adam Peck as Head of Advertiser Sales, UK

    News

    iion, a global leader in attention-centric game advertising solutions, announced the appointment of Adam Peck as its new head of advertiser sales for the UK. With over 13 years of experience in ad tech and a strong focus on programmatic [...]

  • Examining Instream vs Outstream Video Ads with Teads’ Charlotte Cook-Anderson

    News

    In this interview, we chat with Teads' Charlotte Cook-Anderson about video ads, discuss the benefits of instream vs outstream Video advertising plays a pivotal role in brand storytelling and audience engagement. With the rise of mobile and social platforms, the debate [...]

  • Industry Review 2025: Retail Media's Year?

    News

    ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for an era-defining year. Is this the year of retail media? In 2024, Retail Media rose to become a playing field with ‘eye-watering margins’ [...]

  • Industry Review 2025: A Big Year for Publishers

    News

    ExchangeWire’s hotly-anticipated Industry Review will be published in January 2025, as we look at the top trends for a pivotal year for publishers of all sizes How has the publishing world adapted to fragmented platforms, changing audience demands? As AI cuts [...]

  • Industry Review 2025: Putting Purpose Front and Centre

    News

    Purpose seems to have replaced sustainability as a key term for the industry. Want to have your say on how it will impact the ad tech ecosystem in 2025? Did we reach peak ‘green’ in 2023? Sustainability was spoken about at [...]

  • Industry Review 2025: Curation's Time to Shine?

    News

    Curation is causing much discussion across the industry at the moment, and it's one of our key pillars for Industry Review 2025. Want to have your say? Some believe it has the potential to become a one-size-fits-all solution for ad targeting. [...]

  • MadTech Sketch: The Future of Cookieless Measurement

    News

    MadTech Sketch logo

    As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can define the future of ad measurement In his latest MadTech Sketch, in association with Quantcast, Ciarán O'Kane takes a look at [...]

  • Invibes e PHD Media svelano le nuove frontiere dello Smart Targeting con La Compagnie all'IAB Forum 2024

    News

    Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

Older Entries
Newer Entries