Latest Stories

• Audiencerate & Equativ Partner to Deliver Market-Leading Addressable Advertising

  2 years ago News

  

  Audiencerate, the identity hub enabling data-driven advertising, announced a partnership with Equativ, a leading independent ad monetisation and curation platform. The partnership enables buy-side clients and data owners to harness the combined power of data targeting and premium cross-publisher inventory [...]

• EU Threatens Twitter with Fine Over Compliance; Amazon’s Hardware Teams First to be Hit as Tech Giant Downsizes

  2 years ago News

  

  In today's ExchangeWire news digest: the EU threatens Twitter with a significant fine over its lack of compliance with online legislation; Amazon’s hardware teams are the first to be hit as the tech giant downsize; and Foodpanda partners with Huawei. Twitter [...]

• Good-Loop Appoints Former Bloom & Wild Head of Brand Marisa Thomas as its New CMO

  2 years ago News

  

  Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]

• Cedara Raises USD$2.7m (£2.2m) in Seed Funding to Decarbonise the Media Industry

  2 years ago News

  

  Cedara, the first end-to-end carbon intelligence platform for the media industry, has raised USD$2.7m (£2.2m) in a seed funding round led by prominent angel investors from the enterprise marketing software industry with additional support from executives in private equity, publishing, [...]

• Talon Announces Rebrand to Reflect its Strategic Repositioning & Global Ambitions as it Enters its 10th Year

  2 years ago News

  

  Talon, the global independent out-of-home (OOH) media agency, today (November 30th, 2022) unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global out-of-home media agency of choice. Approaching its tenth year, Talon, which works [...]

• AdPushup Named in “Top Payors 2022” by OAREX

  2 years ago News

  

  AdPushup, a leading ad revenue optimisation platform by Zelto Inc is recognised as the ‘Top Payor’ in the OAREX’s bi annual "Top Payors 2022" list. The list features programmatic demand partners who have been dependable and have a consistent track [...]

• Twitter Abandons Policy to Prevent Covid Misinformation; China Creates Consortium to Design New Semiconductor Chips

  2 years ago News

  

  In today's ExchangeWire news digest: Twitter quietly abandons its policy to prevent the spread of Covid misinformation; China enlists tech giants Alibaba and Tencent to develop new semiconductor designs against US chip sanctions; and Google and iHeartMedia agree to pay [...]

• Integral Ad Science Appoints Khurrum Malik as Chief Marketing Officer

  2 years ago News

  

  Integral Ad Science announces the appointment of Khurrum Malik as chief marketing officer (CMO) effective immediately. Malik will accelerate market growth initiatives for IAS and lead its global marketing strategy.  Malik is a technology marketing leader with a broad range of [...]

• Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

  2 years ago News

  

  AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), [...]

• The MadTech Podcast Special: 2022 Trending - The TikTok Trends that Drove Mainstream Culture

  2 years ago Podcast

  

  On our nineteenth edition of The MadTech Podcast Special, TikTok's UK brand strategy lead, Tamsin Vincent, and TikTok Creative Lab EU's head of strategy, Pip Dunjay, join ExchangeWire COO Lindsay Rowntree to discuss the importance of TikTok’s culture and community, how [...]