Latest Stories

• Lindt’s Ryan Schumann on Bob Iger’s return to Disney, TikTok’s hiring streak, and the energy consumption of online ads

  2 years ago Podcast

  

  On this week's episode of the MadTech Podcast, Ryan Schumann, global marketing & analytics manager at Lindt, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss Disney's reappointment of Bob Iger as CEO, TikTok’s streak of hires in a wilting [...]

• La location intelligence di Taptap Digital sbarca in Italia con un nuovo Sales Director

  2 years ago News

  

  Taptap Digital è un’advertising tech company specializzata in intelligenza geospaziale e analisi per programmatic media. La sua piattaforma proprietaria full stack, Sonata, arriva in Italia per offrire agli inserzionisti nuovi modi per pianificare e misurare campagne omnichannel che utilizzano location [...]

• Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground

  2 years ago News

  

  Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]

• Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel

  2 years ago News

  

  In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [...]

• "Audio has become too big for advertisers to ignore": Q&A with Tom Coare, OMD

  2 years ago News

  

  Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in audio advertising are surging, with podcast ad spending predicted to surpass USD$2bn (~£1.68bn) in 2023. Meanwhile, the UK reports 74% [...]

• Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem

  2 years ago News

  

  In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

• Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media

  2 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]

• Azerion Acquires Radionomy & Enters Audio Advertising Market

  2 years ago News

  

  Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]

• ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns

  2 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to decarbonise the digital ad ecosystem. Scope3 [...]

• Facebook Received User Data from Tax Filing Websites; China’s Central Bank to Fine Ant Group Over USD$1bn

  2 years ago News

  

  In today's ExchangeWire news digest: US tax filing websites have sent users' sensitive information to Facebook; Jack Ma's Ant Group is set to face a fine in excess of USD$1bn (~£842m) in China; and the UK's CMA prepares to advance [...]