Latest Stories

• Seedtag Welcomes Kenneth López Triquell to Lead the Integration of its New Performance Solution

  2 years ago News

  

  Seedtag, the leading contextual advertising company, has announced the hiring of Kenneth López Triquell as its new global head of performance. Triquell's appointment falls under Seedtag’s strategy to drive success in the execution of performance campaigns and he will be [...]

• ID5 Releases 2022 State of Digital Report

  2 years ago News

  

  ID5, the market-leading identity provider for digital advertising, today released its 2022 State of the Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation [...]

• Meta Sued for Collecting Facebook Users' Data; Crypto in Crisis After FTX collapse

  2 years ago News

  

  In today's ExchangeWire news digest: Meta faces legal action in the UK for processing the data of Facebook users despite their objections; crypto firms spiral in the wake of FTX's collapse; and Singapore's Ureca raises USD$1.5m (~£1.26m). Human rights campaigner sues [...]

• Qwarry Partners With PubMatic to Streamline Semantic Data That Goes Beyond Contextual Targeting

  2 years ago News

  

  Qwarry has announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This new partnership makes Qwarry’s semantic data more accessible to advertisers as advertisers seek out privacy-centric addressability solutions.  The gradual disappearance of [...]

• Hivestack & Quotient Partner to Connect & Enable Global Programmatic DOOH Campaigns

  2 years ago News

  

  Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]

• Bob Iger Usurps Disney's Chapek; Meta Fires Employees Hijacking Accounts

  2 years ago News

  

  In today's ExchangeWire news digest: Bob Iger replaces Bob Chapek as Disney chief exec; Meta fires over two-dozen employees for inappropriately accessing user accounts; and FTX owes its fifty largest creditors as much as USD$3.1bn (~£2.6bn). Bob Iger returns to Disney Former [...]

• Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale

  2 years ago News

  

  Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]

• VlogBox Partners with Pzaz TV to Improve CTV Media Experience  

  2 years ago News

  

  VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]

• The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms

  2 years ago News

  

  This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms... This week saw more trouble across the board for Big Tech. After [...]

• TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter

  2 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]