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Hivestack & Quotient Partner to Connect & Enable Global Programmatic DOOH Campaigns
Hivestack, a world-leading, independent, programmatic digital out-of-home (DOOH) ad tech company, today (November 21st, 2022) announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out-of-home (OOH) sales, planning, measurement, and programmatic buying with its [...]
Bob Iger Usurps Disney's Chapek; Meta Fires Employees Hijacking Accounts
In today's ExchangeWire news digest: Bob Iger replaces Bob Chapek as Disney chief exec; Meta fires over two-dozen employees for inappropriately accessing user accounts; and FTX owes its fifty largest creditors as much as USD$3.1bn (~£2.6bn). Bob Iger returns to Disney Former [...]
Havas Media Group Becomes First Agency Network to Implement Lumen’s Attention Data into Planning Tools on a Global Scale
Havas Media Group (HMG) furthers its industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. [...]
VlogBox Partners with Pzaz TV to Improve CTV Media Experience
VlogBox, a full-cycle CTV agency, channel development, video distribution, and monetisation platform for content creators, has announced its partnership with Pzaz TV, an up-and-coming media CTV-based platform. VlogBox will provide CTV content for Pzaz TV designed to appeal to the platform’s [...]
The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms
This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social media firms may be forced to disclose their algorithms... This week saw more trouble across the board for Big Tech. After [...]
TrafficGuard’s Matt Sutton on Meta Layoffs, TikTok Data Fears, and Ads on Twitter
On this week's episode of The MadTech Podcast, Matt Sutton, COO at TrafficGuard, joins ExchangeWire's Lindsay Rowntree and Ciarán O'Kane to discuss substantial layoffs at Meta, concerns over TikTok's users' data, how Twitter is faring under Elon Musk's ownership, and [...]
Azerion Acquires Hybrid Theory Opening New Footprint in the US & Broader APAC Market
Today, (November 18th, 2022) Azerion has announced the acquisition of Hybrid Theory, a data-led programmatic agency and trading desk specialising in mid and lower-funnel campaigns. Their technology delivers a hybrid approach that connects data intelligence with human nuance, understanding, and [...]
Ofcom Could Force Social Media Firms to Open Algorithms; Deliveroo Exit Australia
In today's ExchangeWire news digest: social media platforms could be forced to disclose their news feed algorithms under Ofcom rules; Deliveroo announce that they are pulling out of Australia; and Amazon cut 10,000 jobs. Social media sites could be forced to [...]
New IAS Report Finds Quality Path Optimisation Drives Improved ROI & Supply Chain Visibility
Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]
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