Latest Stories

• Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens

  3 months ago News

  

  Pixels, a premium digital video network, today (October 22nd, 2024) announces the launch of its vRoll™ Network for Sport, an industry-first vertical network delivering premium sports content outside the confines of social media walled gardens. The vRoll™ network sources videos directly [...]

• Industry Review 2025: A Privacy-First World?

  3 months ago News

  

  Industry Review is back, as we look at the top trends for a pivotal year. Privacy is a topic on everyone's minds - will it define 2025? Cookies are staying, but the privacy toothpaste is well and truly out of the [...]

• Invibes & PHD Media Unveil New Frontiers in Smart Targeting with La Compagnie at IAB Forum 2024, Italy

  3 months ago News

  

  Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

• Digest: Bountiful Cow launches tool for “brand unsafe” inventory

  3 months ago News

  

  In today's ExchangeWire Digest: Bountiful Cow launches tool for “brand unsafe” inventory; Sky losses double to £224m; and IPG unifies data efforts. Independent media agency Bountiful Cow has announced the launch of a programmatic tool designed to buy quality inventory previously [...]

• BackLite Media Partners with VIOOH to Bring Programmatic DOOH to the Middle East

  3 months ago News

  

  BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH's first entry into the Middle East's [...]

• Industry Review 2025: CTV, Gaming and the Future of Entertainment

  3 months ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at entertainment- the future of CTV, audio and much more. CTV is one of the hottest topics in the industry, [...]

• MadTech Money: Discovering the Latest Ad Tech M&A Trends with FPC's Rich Ashton

  3 months ago News

  

  The hotly-anticipated MadTechMoney event returns with a stellar line-up this week. We caught up with First Party Capital's Managing Director Rich Ashton to discuss the event, ad tech M&A, and much more... How would you best summarise the MadTechMoney event? The only [...]

• Industry Review 2025: Time for Attention to Pay?

  3 months ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at attention - is it the measurement of the future? Headlines are meant to grab attention, but in 2024 it’s [...]

• Industry Review 2025: The Rise and Rise of AI?

  3 months ago News

  

  ExchangeWire’s Industry Review is back, as we look at the top trends for an pivotal year. Today, we’re taking a look at AI - can its rise and rise continue? A year on from AI’s mainstream, headline grabbing emergence, the media [...]

• Digest: Perplexity Seeks $1bn Funding Round

  3 months ago News

  

  In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [...]