Latest Stories

• MINT Strengthens its Board of Directors with the Addition of a Global Technology Executive

  3 months ago News

  

  MINT, the global leader in Advertising Resource Management (ARM) software, has announced the appointment of George Nazi as a member of its Board. George, a distinguished AI expert and globally recognised technology executive, brings extensive experience across a wide spectrum of [...]

• StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma

  3 months ago News

  

  StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones de inteligencia de ubicación.  Fruto de esta colaboración es la solución de atribución footfall totalmente integrada en StackAdapt y desarrollada por [...]

• StackAdapt und Adsquare meistern die Herausforderung der Digital-to-Physical-Attribution mit einer neuen plattforminternen Footfall-Lösung

  3 months ago News

  

  StackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit  Adsquare aus, einem weltweit führenden Anbieter von Location-Intelligence-Lösungen.  Die Kooperation bietet die vollständig integrierte StackAdapt Footfall-Attributionslösung auf Basis von Adsquare. Dadurch gewinnen Advertiser weltweit ein besseres Verständnis zu physischen Besuchen von [...]

• Index Exchange Signs John Tigg as Senior Vice President, Buyer Development, Europe

  3 months ago News

  

  Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe.  In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

• Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

  3 months ago News

  

  In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile addressability, achieving a significant 130% increase in advertising spend for in-app inventory. This notable growth was primarily driven by an [...]

• StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme 

  3 months ago News

  

  StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique.  Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

• Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates   

  3 months ago News

  

  Today’s news: Fubo Launches New CTV Ad Format; Roku Enters UK Retail Media Partnership; Meta’s Latest EU Compliance Updates  Leading sports streaming platform Fubo has launched a new CTV ad format for branded video content – The Triple Play – bringing [...]

• StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

  3 months ago News

  

  StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

• Greenbids Announces Michael Hanbury-Williams as New UK MD

  3 months ago News

  

  Greenbids, a pioneer in AI-powered media quality optimisation solutions, announces the appointment of Michael Hanbury-Williams as UK managing director. Hanbury-Williams will lead Greenbids’ expansion into the UK, establishing the company as a leader in delivering better media quality by enhancing [...]

• Purple Goat’s Martyn Sibley on Improving Disability Representation in Advertising 

  3 months ago Podcast

  

  In this MadTech Podcast special, ExchangeWire editor Aimee Newell Tarín is joined by Martyn Sibley, founder and CEO of Purple Goat, the disability-led and disability-focused marketing agency. With the 2024 Paris Paralympics having just come to a close, we discuss [...]