Latest Stories

• IAS Research Reveals Ads Placed Alongside Pro-Sustainability Contexts Increase Brand Uplift

  2 years ago News

  

  Integral Ad Science (IAS), a global leader in digital media quality, has released the results of its online survey among Australian online users to understand consumer attitudes towards environmental causes and sustainability. Jessica Miles, country manager ANZ at IAS, said, “Our [...]

• A Brave New World: Staying Ahead with an Omnichannel Strategy

  2 years ago News

  

  In this exclusive article written for ExchangeWire following ATS Singapore 2022, John McNerney, senior director of platforms APAC, Yahoo, details how flexible and full-funnel marketing can help brands stay ahead in the privacy-first world. It’s a brave new world out there [...]

• Hivestack & Tulip Media Partner for Programmatic Digital Out-of-Home (DOOH) in China

  2 years ago News

  

  Hivestack, the world’s leading independent programmatic digital out-of-home (DOOH) ad tech company today (November 2nd, 2022) partnered with Tulip Media, a leading pioneer and trendsetter for outdoor LED media screens in China.  Through this partnership, local and global brands, agencies, and [...]

• New EU Law Could Unlock App Buying & Messaging for Small Tech Firms; Instagram Outage Suspends Millions of Accounts

  2 years ago News

  

  In today's ExchangeWire news digest: a new EU law could bring big tech's monopoly over app buying and messaging to an end; Instagram fixes an outage that suspended millions of accounts; and banks who lent funds for Elon Musk's Twitter [...]

• Lay’s Achieves a 92.5% VCR with 6-Second Snackable In-Game Video Ads from Anzu & Eskimi

  2 years ago News

  

  One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips [...]

• The Big Tech Financials Roundup - October 2022

  2 years ago News

  

  The financial results of the big tech and social media companies is typically seen as a barometer for the wider tech economy, and of course digital advertising. In this article, ExchangeWire senior editor Mat Broughton examines the results for Q2-Q3 [...]

• Zefr Launches Brand Safety & Suitability Reporting (BSRP) on YouTube Providing Advertisers with Third-Party Measurement

  2 years ago News

  

  Zefr announced the general availability of its brand safety and suitability reporting product on YouTube for North America, for campaign measurement with full mapping to the Global Alliance of Responsible Media (GARM) framework. As part of YouTube’s BSRP programme, clients [...]

• Musk to Quadruple Price of Twitter Verification Badge; Telegram Removes Paywalled Posts from iOS App

  2 years ago News

  

  In today's ExchangeWire news digest: Elon Musk plans to raise the monthly price of Twitter Blue to USD$20 (~£17.22); Telegram removes paywalled posts from iOS app in line with Apple's privacy changes; and Amazon champions Vietnam for e-commerce boom.   Musk to [...]

• Wolves Interactive & AdInMo Collaborate to Enhance the In-Game Racing Experience

  2 years ago News

  

  AdInMo, the in-game advertising platform, today (October 31st, 2022) announced a multi-title deal with Wolves Interactive to monetise their portfolio of hit racing titles with immersive InGamePlay ads and join AdInMo’s global programmatic in-game ad network.  InGamePlay brand ads are seamlessly [...]

• Data and Privacy: The State of Play

  2 years ago News

  

  From the establishment of GDPR in Europe in 2016 to the Cambridge Analytica scandal, access and use of data from people around the world has become a critical issue for players across the entire ad tech ecosystem.  Crucially, the increasing prevalence [...]