Latest Stories

• MGID Launches Seller Defined Audiences (SDA) Solution

  3 years ago News

  

  MGID, the global advertising platform, has today (October 27th, 2022) announced the launch of its Seller Defined Audiences (SDA) solution, enabling publishers to establish high-quality, interest-based audience segments and improve inventory monetisation. This is a significant development in the industry’s race [...]

• Good-Loop Launches CTV Ad Format That Rewards Viewers’ Attention With Donations to Charity

  3 years ago News

  

  Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

• RTB House Partners with Integral Ad Science to Enhance Measurement & Brand Safety Capabilities

  3 years ago News

  

  RTB House, the ad tech platform powered by unique deep learning algorithms, has partnered with Integral Ad Science (IAS), a global leader in digital media quality, to provide brands and agencies with transparent, fraud-free, brand safe advertising with increased measurement [...]

• UK Ad Market to Reach £35bn by End of 2022 Says WARC; Consumers Increase Pressure on Brands Over Pricing

  3 years ago News

  

  In today's ExchangeWire news digest: the latest WARC report forecasts that the UK ad market will reach £35bn in 2022; research from IPA reveals that consumers are increasing pressure on brands to maintain fair pricing; and the ICO warns against [...]

• Making Science Recognised by Google Cloud as Fastest-Growing Partner in Sales in 2022

  3 years ago News

  

  Making Science, a digital acceleration company, has received the Cloud 2022 Award in the Sales Growth in 2022 category, from Google Cloud. With this recognition, which is part of Google Cloud Iberia's 'Hackathon Awards 2022', the technology giant seeks to [...]

• Spotify Revenue Soars as Monthly Users Surpass 400 Million; Apple Raises Prices on Streaming Services

  3 years ago News

  

  In today's ExchangeWire news digest: Spotify reports better-than-expected growth in users and revenue; Apple hikes up the prices of Apple Music and Apple TV+; and Singapore-based Mighty Jaxx announces its first project in the metaverse.   Spotify hints at price rises as [...]

• Yahoo Makes Key Appointments to Bolster High-Growth Ad Tech Business in APAC

  3 years ago News

  

  Yahoo today (October 26th, 2022) announced key appointments to its team in APAC, to support the accelerated growth of its ad tech business in the region. Matt Farrington joins Yahoo as APAC head of partnerships & investment. Sandra Lin comes [...]

• Blis Partners with VIOOH to Bring Premium Digital Out-of-Home Inventory to its Platform

  3 years ago News

  

  Blis, the audience-first platform that doesn't rely on personal data, today (October 25th, 2022) announced a new partnership with VIOOH, a leading premium global digital out-of-home supply side platform, to bring JCDecaux’s premium digital out-of-home inventory to the Blis platform.  The [...]

• NFTs Deemed Property by Singapore High Court Justice; FCA Scrutinises Financial Regulation of Big Tech Firms

  3 years ago News

  

  In today's ExchangeWire news digest: Singapore's High Court justice rules that NFTs qualify as property; the UK's FCA prepares to examine the financial regulation of big tech firms; and Apple reveals more ads are coming to the App Store.   Singapore High [...]

• Data Strategies to Weather a Recession

  3 years ago News

  

  In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]