Latest Stories

• NFTs Deemed Property by Singapore High Court Justice; FCA Scrutinises Financial Regulation of Big Tech Firms

  3 years ago News

  

  In today's ExchangeWire news digest: Singapore's High Court justice rules that NFTs qualify as property; the UK's FCA prepares to examine the financial regulation of big tech firms; and Apple reveals more ads are coming to the App Store.   Singapore High [...]

• Data Strategies to Weather a Recession

  3 years ago News

  

  In this exclusive article, Rob Armstrong, senior vice president product management, Eyeota, outlines how marketers can power through the current economic turbulence via effective data management and activation. Today’s financial experts can quibble about the current global economy and recession reality [...]

• Adelaide Welcomes Former Foursquare Executive John Wadsworth-Drake as VP Sales West & Central

  3 years ago News

  

  Adelaide, the leader in attention measurement, expands its presence in the US with the appointment of John Wadsworth-Drake to vice president of sales, West and Central. With more than a decade of experience at tech startups, Wadsworth-Drake brings his commitment [...]

• Meta Threatens to Block Canadian News Sites; Amazon Could Face £900m Payout to UK Customers

  3 years ago News

  

  In today's ExchangeWire news digest: Meta warns it may block the sharing of Canadian news sites on Facebook; fresh legal action against Amazon could see the giant pay £900m to UK customers; and a team at ByteDance planned to use [...]

• the7stars - Capital One UK Delivers Daily Cheer to DOOH Screens with ‘One Good Thing’

  3 years ago News

  

  This month, Capital One UK has launched its new and innovative digital OOH campaign, and 60” TVC. This follows the initial launch of its new ‘One’ visual hero in August and the ‘One Good Thing’ concept devised by Fold7, with [...]

• The Stack: Brits Cancel Streaming Services as Costs Rise; EU Urged to Use New Laws in Google Antitrust Case

  3 years ago News

  

  This week: UK households cancel streaming subscriptions to cut costs, tech companies urge EU regulators to apply new laws to Google antitrust case... It's been a week of swings and roundabouts for ad tech; in the UK, Brits cancelled their subscriptions [...]

• The MadTech Sketch: Why The Ad Network Will Flourish Again

  3 years ago News

  

  In this week's MadTech Sketch, Ciarán O'Kane explains why, contrary to common belief, the ad network model is bigger than ever before. Industry people generally have a negative view of ad networks and the value proposition. The very words conjure up bad [...]

• Realm's Izzie Rivers on Outsourcing Marketing Support, Netflix Ads, and Marketing Budgets

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Izzie Rivers, founder and CEO of Realm, joins ExchangeWire's Hannah Dillon and Lindsay Rowntree to discuss marketing agencies outsourcing content support, Netflix's launch of "Basic with Ads", and marketing budgets' expected growth despite [...]

• Equativ’s Latest Identity Indicator Reveals Identity Progress Despite Uncertainty

  3 years ago News

  

  Equativ, the leading independent ad monetisation platform, today (October 20th, 2022) released its September 2022 Identity Indicator, providing a barometer of how digital advertising is responding to ongoing evolution in user data protection and identity innovation. The latest findings show paths [...]

• ID5 Launches Product Advisory Group to Support its Growth Strategy

  3 years ago News

  

  ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organisation of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification [...]