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Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed
ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]
Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion
On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]
Bidstack Powers Up Global Expansion with Key C-Suite Moves
Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]
Crimtan Appoints New Chief Commercial Officer
Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]
Verve Group Selects Adelaide as Attention Measurement Partner for Contextual Targeting Capabilities
Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (October 13th, 2022) announced that it has selected Adelaide as its preferred attention measurement partner for Verve Group’s contextual targeting platforms. Verve Group will work with Adelaide [...]
ShowHeroes Group and DER SPIEGEL Expand Video Advertising Partnership
ShowHeroes Group, a global leader in digital video content, technology and advertising solutions, and DER SPIEGEL are intensifying their long-standing commercial video content partnership on SPIEGEL.de. As part of the extended cooperation, ShowHeroes Group will take over content exclusivity for video [...]
ByteDance Plans to Take Music Streaming Service Global; Getir in Talks to Rescue Struggling Rival Gorillas
In today's ExchangeWire news digest: TikTok-owner ByteDance plans to expand its music streaming service globally; Getir in talks to rescue rapid grocery delivery rival Gorillas; and Apple quietly plans to monetise its original video content. TikTok-parent plans global expansion of music [...]
Recession-Proof Marketing - Q&A with Matt White, Quantcast
In times of economic uncertainty, marketers have a rare opportunity to take market share and gain a competitive advantage. In fact, studies show that sales of companies that were aggressive recession advertisers rose dramatically over those that cut ad spending. In [...]
DoubleVerify Receives ISO 27001 Certification for Security Management
DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (October 12th, 2022) announced it has achieved ISO 27001:2013 certification for its information security management system. ISO 27001 is the most widely recognised international standard for information [...]
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