Latest Stories

• Hivestack & Clear Channel établissent un partenariat pour étendre encore plus le marché (DOOH) programmatique en Espagne.

  3 years ago News

  

  Hivestack, entreprise indépendante de technologie publicitaire programmatique numérique hors domicile (DOOH) de renommée mondiale, a annoncé aujourd'hui (17 octobre 2022) un partenariat important avec Clear Channel Spain, une entreprise de médias et d'infrastructure hors domicile (OOH) de premier plan au [...]

• LG Ads Solutions Appoints Ryan Afshar as Head of Publisher Development Europe

  3 years ago News

  LG Ads Solutions, the connected TV and cross-screen advertising service, today (October 17th, 2022) announced Ryan Afshar as its new head of publisher development, Europe. The appointment follows LG Ads Solutions’ recent investment in the EMEA region with the hire [...]

• Verve Group’s Match2One Launches First Ever Shopify App

  3 years ago News

  Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads. Match2One’s app is the first easy-to-use [...]

• Measuring Ad Campaign Emissions: an Industry Priority

  3 years ago News

  

  After posing an interesting industry issue earlier this week, Emily Roberts, Senior Associate at PwC and Co-Founder of The Women in Programmatic Network, takes an in-depth look at the industry's responses, and why measuring ad industry emissions is a priority. It’s [...]

• IAS Selected to Provide Transparency to Netflix’s Advertising Platform

  3 years ago News

  

  Integral Ad Science, a global leader in digital media quality, today (October 14th, 2022) announced it has been selected by Netflix as a partner to provide transparency into advertising performance on the upcoming Netflix ad-supported tier. Using IAS’s viewability and [...]

• The Stack: Binance Hit by Major Network Hack; US to Rework Digital Privacy Legislation for EU

  3 years ago News

  

  This week: Binance loses up to USD$500m (~£450.5m) in a massive network hack, the US talks with the EU to maintain access to European citizens’ data… Privacy - or lack thereof - has been a common theme across ad tech this [...]

• Ad Tech Rising Star & Ad Tech Personality of the Year 2022 Shortlists Revealed

  3 years ago News

  

  ExchangeWire can today reveal the shortlists for the popular Ad Tech Rising Star and Ad Tech Personality of the Year awards at The Wires 2022. Now in its eighth year, Ad Tech Personality of the Year recognises an individual who has [...]

• Fifty's Simon Shaw on Digital Retail, the UK's Data Reform Bill, and Neeva's European Expansion

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Fifty CEO Simon Shaw joins Ciaran O'Kane and Rachel Smith to discuss research suggesting retailers feel unprepared for the challenges of digital retail over the next 12 months, the UK government's decision [...]

• Bidstack Powers Up Global Expansion with Key C-Suite Moves

  3 years ago News

  

  Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two [...]

• Crimtan Appoints New Chief Commercial Officer

  3 years ago News

  

  Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO). As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s [...]