Latest Stories

• What Google’s Trial Means for Ad Tech

  3 months ago News

  

  As the ‘trial of the century’ approaches, what impact could Google vs the US Department of Justice have on the ad tech industry? In recent years, Google has faced mounting scrutiny over its alleged anticompetitive practices. This is now coming to [...]

• CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools 

  3 months ago News

  

  Today’s news: CMA Objects to Google’s Ad Tech Practices; TikTok Renews NFL Partnership; YouTube Introduces New Deepfake Detection Tools  With Google’s ad stack trial against the DOJ in the US beginning later today, all industry attention is fixed on how it [...]

• The GoodNet Announces Promotion of Charlotte Liddell to Director of Commercial - Founding Partner

  3 months ago News

  

  The GoodNet – the ethical intelligence company dedicated to delivering ad performance and ESG results, is proud to announce the promotion of Charlotte Liddell to director of commercial - founding partner. Charlotte, the first employee of The GoodNet, has played [...]

• Opti Digital's Olly Aulakh on Global Ad Tech Growth, Yelp vs Google and the Non-Cookieless Future 

  3 months ago Podcast

  

  On this week's MadTech Podcast episode, ExchangeWire COO Lindsay Rowntree is joined by research lead Mat Broughton and Olly Aulakh, CRO at Opti Digital to discuss the latest in media, marketing and tech.   They look at the predicted growth of global [...]

• The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech  

  3 months ago News

  

  This week on The Stack: X’s Launches and Losses; Latest Legal Matters in Ad Tech; Today’s MadTech Daily episode  X has dominated headlines again, first for having been blocked in Brazil by the country’s Supreme Court, following Musk’s refusal to comply [...]

• OpenX Promotes Matt Sattel to Chief Revenue Officer

  3 months ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (September 5th, 2024) announced the promotion of Matt Sattel to chief revenue officer. In this new role, Sattel will continue to lead the buyer development team while adding [...]

• Audigent & Onetag Redefining Programmatic

  3 months ago News

  

  Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

• From Rumour to Reality: Oasis Tour News Dominates Reader Interest

  3 months ago News

  

  There have been whispers about a reconciliation for some time, but the official announcement of an Oasis reunion tour last Tuesday saw a huge surge in interest among the British public. Readership trend data from Taboola reveals that Oasis was [...]

• Gaming: The Media Industry’s £144bn Sleeping Giant   

  3 months ago News

  

  In this contributed article, Michael Clingham, account director and Oliver Wong, account manager at Spark Foundry UK discuss the untapped opportunities for marketers laden within the video games sector, and how brands are taking advantage of this cultural juggernaut today. Gaming [...]

• Pixalate's Q2 2024 Global Open Programmatic Ad Fraud (IVT) Benchmarks for CTV, Mobile Apps, & Web

  3 months ago News

  

  Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Q2 2024 Global Ad Fraud and Invalid Traffic (IVT) Benchmark Reports, analysing the invalid traffic (IVT, including ad fraud) rates for open programmatic advertising in Q2 2024. Pixalate [...]