Latest Stories

• Sitecore’s Paige O’Neill on Martech Use, Gen Z and Brands, and The Shift Away From Text

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paige O'Neill, chief marketing officer at Sitecore, joins ExchangeWire's Grace Dillon and John Still to discuss the under utilisation of martech, how brands can engage with Gen Z, the shift away from [...]

• RTB House Group is Growing Again - WhitePress® & Senuto Join Forces

  3 years ago News

  

  The RTB House group is expanding. Whitepress®, a Polish start-up that RTB House acquired in 2021, is announcing further growth of the group with the acquisition of Senuto - a company specialising in SEO, big data, analytics, and marketing. Founded nearly [...]

• GumGum Breaks a Billion with Contextual Advertisement

  3 years ago News

  

  GumGum, a contextual-first, global digital advertising platform, today (October 6th, 2022)announces that it has broken the USD$1bn (£891m) dollar ad spend milestone. The contextual advertising global market is projected to be a USD$335.1 bn (£291.5bn) market by 2026 and is a [...]

• New Research From Lumen & Anzu: Gamers Spend Twice as Long Viewing Intrinsic In-Game Ads Compared to Other Digital Channels

  3 years ago News

  

  The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today (October 6th, 2022) revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 [...]

• Permutive Partners with Pubmatic to Streamline Demand for First-Party Data

  3 years ago News

  

  Permutive, an audience infrastructure for the responsible web, today (October 6th, 2022) announced a partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. As advertisers seek out privacy-centric addressability solutions, this new partnership makes [...]

• Talon's DMP - Ada - Reveals Key Audience Shifts Across City Centre Behaviours Pre & Post-Pandemic

  3 years ago News

  

  Audience behaviour and lifestyle changes over the past couple of years have been unpredictable. As new routines and behaviours have been established, independent out-of-home (OOH) agency, Talon Outdoor, has created valuable insights to identify how city centre audiences have adapted [...]

• Adludio Bolsters Senior Leadership Team with the Appointment of New Chief Product Officer & Chief Technology Officer

  3 years ago News

  

  Adludio, the global advertising platform delivering premium quality campaigns on mobile, has announced two key, c-level appointments - Dave Ramsay as chief product officer and Ian Liddicoat as chief technology officer and head of data science. With global clients including [...]

• Uber’s Ex-Security Chief Convicted of Covering Data Breach; UK Government Suspends Data Reform Bill

  3 years ago News

  

  In today's ExchangeWire news digest: Uber’s former security chief is convicted for failing to disclose a 2016 data breach; the UK government suspends its Data Reform Bill; and TerraLabs co-founder Daniel Shin requests to withdraw from testifying about the company's [...]

• Lotame Reports 36% Increase in High-Quality Data Investment in EMEA 1H 2022

  3 years ago News

  

  Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, reports demand for high-quality third-party data sales jumped by 25% globally over the last two years (2020-2022).  Lotame reports seeing a 10% normalisation in data [...]

• Experienced Sales Manager Pete Kelly Joins Crimtan as UK Commercial Director

  3 years ago News

  

  Programmatic experts Crimtan have announced today (October 6th, 2022) the appointment of Pete Kelly as UK commercial director. In his new role, Kelly will head up the UK commercial team and is tasked with driving new and existing business opportunities both [...]