Latest Stories

• IAB Europe Announces Findings of its Annual Attitudes to Programmatic Research 2022

  3 years ago News

  

  IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today (September 29th, 2022) announced the results of its annual ‘Attitudes to Programmatic Advertising Study’. Now in its eighth year, this study has become an industry benchmark [...]

• The GoodNet Partners With SeenThis to Increase Performance & Avoid Carbon Emissions

  3 years ago News

  

  The GoodNet and SeenThis are partnering to enhance the video and display advertising offerings served on the GoodNet Sustainable Ad Network. SeenThis’ adaptive streaming technology uses lower data transfer on ad campaigns than legacy technology, avoiding carbon footprint for advertisers [...]

• ShowHeroes Group Launches a New Podcast Network under The Digital Distillery Brand

  3 years ago News

  

  The Digital Distillery, an exclusive digital media event and content platform under the ShowHeroes Group umbrella, is celebrating its return to the event scene with the launch of a brand new podcast network. The Digital Distillery Podcast Network hosts a range [...]

• ID5 Hosts First London Event in Almost Three years: Secure Your Seat Now

  3 years ago News

  

  Following two successful events in New York City and Cologne, ID5 on the road now lands in London. ID5 is the market-leading identity provider, working to improve online advertising for consumers, media owners, and advertisers. For ID5’s first in-person London event [...]

• Teads APAC & IMPACT+ Partner in Measuring the Carbon Footprint of Online Advertising

  3 years ago News

  

  Teads, the global media platform, announces a partnership with IMPACT+, with the purpose of measuring the greenhouse gas emissions of online advertising campaigns run through its platform. This announcement follows a series of tests with brands such as Renault, LaPoste, [...]

• DMEXCO 2022: What the Industry Thought

  3 years ago News

  

  Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. But what did the attendees make of the event? What were [...]

• How to Foster a Culture of Sustainable Advertising 

  3 years ago News

  

  In this feature, Benjamin Davy, sustainability director at Teads, discusses what the digital advertising industry needs to do to assess and reduce its impact on the environment. In the global marketing industry, the rising challenge of sustainability translates into an increasing [...]

• Podcasters "Buy" Listens Via Mobile Game Ads; Brands Hurry to Comply with Data Laws

  3 years ago News

  

  In today's ExchangeWire news digest: a report from Bloomberg finds that some podcast networks are acquiring listeners via ads in mobile games that trigger automatic downloads;  brands hasten to become compliant with California's data privacy laws following Sephora's USD $1.2m [...]

• Seedtag Survey: 76% of UK Consumers Willing to Consume Ads in Exchange for Free Content

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, today (September 28th, 2022) released findings from its survey, conducted by international data analysis and market research firm YouGov, into consumers' privacy concerns and attitudes towards advertising across Europe.  The UK [...]

• Hivestack lanza una línea de negocio de exportación internacional en España

  3 years ago News

  

  Hivestack, la compañía de tecnología publicitaria de programática en digital out of home  (DOOH) líder a nivel mundial, ha anunciado hoy varias asociaciones con agencias de medios líderes en España, para permitir campañas internacionales en todo el mundo, a través [...]