Latest Stories

• Digest: The Trade Desk faces two Privacy Lawsuits; OpenAI Reduces Model Safety Testing Time

  6 days ago News

  

  In today’s digest, we explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI’s reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies. The Trade Desk Faces Two [...]

• Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

  1 week ago News

  

  Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD).  Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]

• The Stack: Plenty of Lawsuits and Platform Innovations

  1 week ago News

  

  This week, we recap platform innovation, legal shake ups, and evolving ad strategies shaping the digital media landscape. Today’s MadTech covers Meta’s Trial With Instagram, increased energy demands from AI datacentres, and price hikes by Chinese sellers on Amazon After a [...]

• Publicis Singapore’s Ci En Lee on TikTok’s US Fate amid Trump’s Tariffs, 'Woke' Marketing, and DeepSeek’s Position in the AI Race  

  1 week ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by CEO Rachel Smith and Ci En Lee, media strategist at Publicis Singapore to discuss the latest in the ad tech and marketing landscapes.  They examine [...]

• adWMG Expands to Offer PC Player Acquisition for Steam Games

  1 week ago News

  

  adWMG is excited to announce an expansion of its product line, now offering targeted user acquisition services for Steam game advertisers. With the growing demand for effective and impactful marketing strategies in the gaming industry, adWMG is proud to extend [...]

• LG Ad Solutions Extends Programmatic Buying Opportunities on LG Channels via Amazon Publisher Direct

  1 week ago News

  

  LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded advertising inventory on LG Channels – LG’s free streaming service available on [...]

• AdPlayer.Pro mejora su servidor de publicidad en vídeo, amplía sus capacidades de alojamiento de vídeo

  1 week ago News

  

  AdPlayer.Pro, el proveedor global de tecnologías de publicidad en vídeo digital, ha lanzado una serie de actualizaciones importantes en sus productos estrella, incluyendo su servidor de publicidad en vídeo y su solución de alojamiento de vídeo (vídeo hosting).  Según el anuncio [...]

• iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

  1 week ago News

  

  iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio into its platform through Amazon’s Transparent Ad Marketplace (TAM). The collaboration enhances access for advertisers looking to engage Azur’s massive [...]

• AdPlayer.Pro Ad Tech Company Upgrades Video Ad Server, Expands Hosting Capabilities

  1 week ago News

  

  AdPlayer.Pro, a global provider of digital video advertising technologies, has released a series of significant updates in its flagship products, including its video ad server and video hosting solution. According to the company’s announcement, one of the essential novelties was the [...]

• Stockholm's DOOH Market Now Complete: JCDecaux Sweden Launches Programmatic Buying via VIOOH

  1 week ago News

  

  JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out-of-home [...]