Latest Stories

• "Data should always be in service of delivering better outcomes.": Q&A with Vincent Niou, Skeleton Key

  2 weeks ago News

  

  Accompanying the launch of The State of Data and Tech Maturity for Brands in APAC, we speak to Vincent Niou, founder of Skeleton Key to discuss key findings from the report, how brands can take action upon these insights, and [...]

• Skyscanner Launches Advertising Platform; Over 1bn Hours of YouTube Streamed Daily on TV; Apple Rolls Out ChatGPT Integration  

  2 weeks ago News

  

  News in brief: Skyscanner Launches Advertising Platform; Over 1 Billion Hours of YouTube Content Streamed Daily on TV; Apple Rolls Out ChatGPT Integration   Skyscanner Launches Advertising Platform Skyscanner is the latest company to announce the launch of an advertising platform. With the [...]

• ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic

  2 weeks ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today (December 11th, 2024) announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and [...]

• LoopMe Acquires Chartboost from Zynga

  2 weeks ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, has announced its acquisition of mobile advertising and monetisation platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software.  Financial details of [...]

• Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager

  2 weeks ago News

  

  Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with Nexta Ad Manager's self-service capabilities.  Adform provides the technology for scalable ad delivery, while Nexta Ad Manager alleviates [...]

• 2025 Predictions: Innovation

  2 weeks ago News

  

  As we move towards 2025, the pace of innovation across the media and ad tech industries is accelerating. From artificial intelligence to CTV, these innovations present both opportunities and challenges.  Emerging technologies such as generative AI are reshaping content creation and [...]

• PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality Targeting

  2 weeks ago News

  

  Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns.  Previously, incorporating media [...]

• Axis & TriCoast Join Forces to Boost CTV Advertising

  2 weeks ago News

  

  Axis, a global programmatic platform, is thrilled to announce a strategic partnership with TriCoast, a leader in connected TV (CTV) ad monetisation. This collaboration is designed to enhance CTV supply opportunities for publishers and advertisers, ensuring premium ad placements and [...]

• ABC Bourse Reports a 10% Increase in  Programmatic Revenues with Opti Digital's Solution

  2 weeks ago News

  

  Opti Digital, a premium advertising monetisation platform, has announced today (December 11th, 2025) a strategic partnership with ABC Bourse, one of the leading financial information platforms in France.  Undergoing rapid international expansion, the ad tech company continues to win over French [...]

• Nexxen & MAGNA Report Finds Using Audience Data to Inform CTV Creative Optimisation Increases Lower Funnel Impact

  2 weeks ago News

  

  MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, announced the release of a proprietary report – The Intersection of Audience Data + [...]