Latest Stories

• Data and Tech Maturity in APAC with Vincent Niou, Skeleton Key

  2 weeks ago Podcast

  

  In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent research collaboration, looking at the state of data and tech maturity in APAC.  The report is based on a wealth of original quantitative research, [...]

• UK Marketing Budgets See Shallow Rebound: IPA Bellwether Q4 2024  

  2 weeks ago News

  

  In light of the insights revealed by the latest IPA Bellwether Report, what should marketers bear in mind as they lean into 2025? We asked experts from across the ad tech industry.  Rewinding to the final quarter of last year, the [...]

• Pentaleap Appoints Mark Burton as Chief Product Officer to Lead Next Phase of Growth 

  2 weeks ago News

  

  Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO). Mark will continue to drive the strategy and development of Pentaleap’s modular retail media platform, which powers revenue growth for leading retail media [...]

• Clinch Appoints Roy Balle as New Chief Financial Officer

  2 weeks ago News

  

  Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced the appointment of Roy Balle as chief financial officer. In his role, Balle will oversee Clinch's global capital structure, financial strategy, planning, and risk management, [...]

• The Trade Desk to Acquire Sincera; Elon Musk Adds Defendants to Lawsuit Against Advertisers While US Sues Him over Twitter Stock Purchase

  2 weeks ago News

  

  News in brief: The Trade Desk to Acquire Sincera; T-Mobile Acquires Vistar Media; Elon Musk Ads Defendants to Lawsuit Against Advertisers; Elon Musk Sued over Twitter Stock Purchase Latest Ad Tech Acquisitions The Trade Desk plans to acquire ad tech company [...]

• MASS Analytics & DAIVID Partner to Enhance MMM with AI-Powered Creative Effectiveness Insights

  2 weeks ago News

  

  Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]

• Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience Extension

  2 weeks ago News

  

  Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]

• Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans

  2 weeks ago News

  

  AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s largest independent sports media companies, to secure and enhance the advertising experience for its 25+ million users. The partnership secures in-app [...]

• Pubstack Accelerates Global Expansion with the Appointment of Alban Silve as Country Manager for France & Belgium

  2 weeks ago News

  

  Pubstack, the leading ad management platform, announces the appointment of Alban Silve as country manager for France and Belgium. This strategic hire marks a significant milestone in Pubstack’s global growth journey, as the company expands its international footprint while doubling [...]

• 2025 Predictions: OOH, DOOH, and Beyond

  2 weeks ago News

  

  As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These channels, long recognised for their ability to captivate audiences in public spaces, are now [...]