Latest Stories

• Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in with the DMA

  1 week ago Podcast

  

  Tune is as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s Chrome Privacy Sandbox and Apple vs the DMA On this week's show, John, Rachel and James discuss: The CMA Wants Updated Privacy [...]

• ‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin Jensen, Nexta

  1 week ago News

  

  We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media technology to enhance personalisation and improve customer engagement? Retail media technology presents [...]

• Reinventing the Crab: Is CTV just TV Again?

  1 week ago News

  

  And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a phenomenon in nature called carcinisation. Essentially, [...]

• Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

  1 week ago News

  

  Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development is part of a wider initiative to facilitate the integration of identifiers from various providers, offering advertisers a wider choice [...]

• Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X

  1 week ago News

  

  News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity. Viant Acquires IRIS.TV California-based programmatic advertising platform Viant Technology has announced the acquisition of CTV content data platform IRIS.TV for an undisclosed [...]

• Analysis Featuring Lumen Research Reveals the Perfect Line Between Attention & Profit

  1 week ago News

  

  Ebiquity, the world leader in media investment analysis, has released new research showing a "near-perfect correlation" between the amount of attention consumers pay to a particular media channel and the incremental profit delivered to advertisers by that channel. The report, [...]

• Taptap Digital Hires Olivia Adams & Robert Morrison as Sales Directors to Drive Growth in the UK

  1 week ago News

  

  Taptap Digital, an area-based omnichannel marketing platform that helps brands discover who and where their ideal customers are and how best to reach them, announces the appointment of Olivia Adams and Rob Morrison as sales directors in the UK. Adams [...]

• StackAdapt is Building an Integration on the Shopify Platform to Optimise Merchant Campaign Efficiency

  1 week ago News

  

  StackAdapt, a leading multi-channel advertising platform, proudly announces its latest integration with Shopify, a provider of essential internet infrastructure for commerce, with a new app on the Shopify App Store.  Today, Shopify merchants and marketers can seamlessly integrate with StackAdapt to [...]

• “The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ

  1 week ago News

  

  In this Q&A, MIQ’s UK CCO and newly-crowned Ad Tech Personality of the Year, Zuzanna Gierlinska joins us to discuss how marketers can get the best from CTV. What are the key strategies marketers can implement to fully unlock the potential [...]

• Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns

  1 week ago News

  

  Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns.  The fully integrated Cedara solution benefits Skyrise [...]