Latest Stories

• The Wires Awards 2022: what makes a great campaign?

  3 years ago News

  

  ExchangeWire’s prestigious Wires awards are back for 2022, and the 29th July entry deadline is almost upon us. Our stellar panel of judges are ready and waiting to take a look at the best work the industry has to offer. We're [...]

• CMA Approves Warner Bros. Discovery & BT Group Merger; Twitter Spent $33m on Failed Musk Deal

  3 years ago News

  

  In today's ExchangeWire news digest: the CMA approves a merger between Warner Bros. Discovery and BT Group; Twitter reveals the financial cost of Musk's scrapped takeover; and a tech-licensing deal between the University of Manchester and a Chinese firm is [...]

• Hivestack Launches Programmatic Digital Out of Home (DOOH) Marketplace in South Africa

  3 years ago News

  

  Xaxis South Africa today (July 25th, 2022) announces it’s partnership with Hivestack, the world’s largest, independent, programmatic digital out-of-home (DOOH) ad tech company. This partnership will drive the future of OOH, forming a truly programmatic DOOH solution in the South [...]

• The Stack: Netflix Subscriber Numbers Plummet, Deliveroo Cuts UK Sales Forecast

  3 years ago News

  

  This week: Netflix subscriber numbers plummet, Deliveroo cuts UK sales forecast... It’s all about the numbers for some major players this week. Netflix lost almost 1m subscribers in Q2, which is a huge number however it’s spun. However, investors were relieved [...]

• Silverbullet's Sandy Ghuman on Netflix-Microsoft, Video Podcasting, and a Google Break-Up

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Sandy Ghuman, managing director at Silverbullet, joins ExchangeWire's John Still and Mat Broughton to discuss Netflix choosing Microsoft to build their ad-supported tier, Spotify making video podcasting more available, and Google offering [...]

• The Wires Awards: What's It Like to Win?

  3 years ago News

  

  ExchangeWire’s prestigious Wires awards are back for 2022, and the July 29th deadline is getting close. There’s still time for you to get your entry in front of our stellar judging panel. So, what’s it like to win a Wires award? [...]

• Alkimi Exchange Announces its Listing on Uphold

  3 years ago News

  

  Alkimi Exchange, the world’s first decentralised advertising exchange, announced today (July 21st, 2022) that it is now officially listed on Uphold, a global multi-asset digital trading platform. Built on the constellation network, Hypergraph, a blockchain technology, Alkimi’s mission is to [...]

• DiDi Fined Nearly £1bn; Meta Focus on Creators Over News

  3 years ago News

  

  In today's ExchangeWire news digest: DiDi Global receive an almost £1bn fine over their data practices; Meta reportedly reallocate resources from news to building a creator economy; and Google announce a two-week hiring freeze.   DiDi Global fined nearly £1bn by CAC Ride-hailing [...]

• IPA Bellwether Q2 2022: caution in uncertain times

  3 years ago News

  

  On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

• Sign up to The Stack: ExchangeWire’s all-new weekly newsletter

  3 years ago News

  

  From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]