Latest Stories

• IPA Bellwether Q2 2022: caution in uncertain times

  3 years ago News

  

  On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

• Sign up to The Stack: ExchangeWire’s all-new weekly newsletter

  3 years ago News

  

  From Friday 22 July, ExchangeWire will be bringing you an all new, improved weekly newsletter: The Stack. As ever, we’ll be keeping you up to date with the latest news and analysis from the worlds of adtech, martech, media and commerce. But [...]

• Permutive: 75% of US & UK Consumers Uncomfortable Buying from Brands with Poor Data Ethics

  3 years ago News

  

  New data released today (July 20th, 2022) reveals that 75% of US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics. The survey, conducted by The Harris Poll on behalf of Permutive and consisting [...]

• the7stars Sees Client Base Skyrise with Privacy-First Data

  3 years ago News

  

  The UK’s largest independent media agency, the7stars, has revealed how it is using mobile phone data from Skyrise to win new business based on being transparent, open and privacy-first. Using Skyrise's unique data set based on 20 million mobile phone users, [...]

• Court Forwards Musk-Twitter Trial; Singapore Announce New Crypto Regulations

  3 years ago News

  

  In today's ExchangeWire news digest: a judge rules that the Twitter trial against Elon Musk should be fast-tracked; Singapore's central bank announces plans for new crypto regulation; and Netflix report more subscriber losses, but better-than-expected results for Q2.   Court expedites Twitter-Musk [...]

• Octave Audio Found Smart Speaker Advertising Drives Stronger, More Meaningful Engagement with Consumers

  3 years ago News

  

  Smart speaker advertising generates powerful responses in the human brain that can help build deeper connections between brands and consumers, new research from Neuro-Insight, commissioned by Octave Audio, Say It Now and Xaxis, has revealed. The study investigated consumer engagement in [...]

• The GoodNet Partners With Scope3 to Make Every Campaign Across its Sustainable Ad Network Carbon-Neutral

  3 years ago News

  

  Sustainability Ad Network, The GoodNet, announced a partnership with Scope3, the source of truth for programmatic supply chain emissions data. Through this deal,  every campaign running across The GoodNet’s network of sustainability publishers will be carbon neutral, having its carbon [...]

• Audigent Releases the Retail Media Playbook

  3 years ago News

  

  Audigent, the leading data activation, curation, and identity platform, has unveiled The Retail Media Playbook, a comprehensive guide on how nearly all retailers and advertisers can pursue a proven, scalable path forward to capture the massive opportunity in retail media [...]

• VeraViews Included on IAB Global Vendor List

  3 years ago News

  

  Verasity, an ad tech company that prevents invalid traffic across digital video advertising, announces today (July 19th, 2022) the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews [...]

• GumGum & JW Player Partner to Integrate Viewability & Advanced Contextual Capabilities

  3 years ago News

  

  GumGum, a contextual-first global digital advertising platform, announced a partnership with JW Player (JWP), the leading video platform for broadcasters, publishers, and video-driven businesses with 3.8 billion video impressions per month, to leverage Verity™ when placing contextually relevant and brand-safe [...]